AdWords.
Groupon Counters Google Offers By Hiring Exec. Who Worked On Their Local Offerings
While Google launched their new Offers service last week – a coupon product similar to Groupon, the company that turned down a…
Paid Search Fire Drills: Common Oversights, Harsh Consequences
Make your life a little easier by avoiding these three paid search emergencies associated with keyword insertion, use of broad match, and…
5 Often-Overlooked PPC Tips for Beginners
If you're a PPC newbie, here are some basic strategies to get the best results from your PPC campaigns right away.
Will Gmail Be Writing Letters For Us Next? Suggesting Who To Add To Emails Now
Last week Google started rolling out their new email suggestion feature – put in one recipient and they will make suggestions of…
Search Week in Review for April 16, 2011
Here’s a recap of this week’s columns and news stories for the week of April 10 to 16, as reported by Search…
Inside the adCenter Quality Score — Or Should We Call It Competitive Score?
Exploring the attributes of the adCenter Quality Score, how these scores affect your performance, and how you can optimize your account for…
Geotargeting: A Great Local Search Option
Breaking out separate geotargeted campaigns is a great tactic that will quickly improve the performance of any national Google AdWords account. Here…
Search News & Headlines Around the Web – April 13, 2011
Here’s a roundup of today’s other search news and headlines from around the web, sorted by category. Search Industry News comScore Releases…
How Social Media Affects Paid Search
As AdWords and +1 evolves, Google will monetize not just what you do, but who you are. We've only seen the tip…
Search News & Headlines Around the Web – April 11, 2011
Here’s a roundup of today’s other search news and headlines from around the web, sorted by category. Search Industry News Google Products…