Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
PPC

Goodbye, AdWords Position Preference… We Hardly Knew Ye

If you were still using the AdWords Position Preference feature, now is the perfect time to re-evaluate your current AdWords strategies.

By Jeff Ferguson · 08 Apr 2011

Industry

Think With Google: Hey Everyone Gets Rich With AdWords

Yesterday’s post on Google’s Inside AdWords blog gave a heavy pitch for offline sales from the impact of AdWords – the short…

By Frank Watson · 07 Apr 2011

Industry

Google Chief Economist Supports Retiring Position Preference And Most Advertisers Should Too

As of now the Google AdWords API does not support Position Preference and the option will be retired completely by early May,…

By Frank Watson · 07 Apr 2011

SEO

Google +1: Not Really Social, All About Business

One hopes the new tagging element rolled out by Google this week is really not their interpretation of social networking and just…

By Frank Watson · 31 Mar 2011

Industry

Microsoft Complaint Outlines 6 Reasons Why Google is a Monopoly

Microsoft today filed a formal complaint in Brussels accusing Google of curating a monopoly of the search market and unfairly promoting their…

By Brent Rangen · 31 Mar 2011

PPC

Easier Negative Keyword Management in AdWords

Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Here's how to…

By Duncan Parry · 30 Mar 2011

Industry

Search News & Headlines Around the Web – March 29, 2011

Here’s a roundup of today’s other search news and headlines from around the web, sorted by category. Search News Is Google Taking…

By Danny Goodwin · 29 Mar 2011

Industry

Is the Google Pandapocalypse Near for the UK and Beyond?

It’s now been more than a month since Google’s Panda update rolled out in the U.S. Panda’s aftermath, not surprisingly, was the…

By Danny Goodwin · 29 Mar 2011

Industry

Search Week in Review for March 26, 2011

Here’s a recap of this week’s columns and news stories for the week of March 20 to 26, as reported by Search…

By Danny Goodwin · 26 Mar 2011

Industry

If Yahoo Exits Japan, How Will it Impact Search Marketers?

Assessing whether business will go on as usual for marketers and users.

By Adaline Lau · 24 Mar 2011