Think With Google: Hey Everyone Gets Rich With AdWords
Yesterday’s post on Google’s Inside AdWords blog gave a heavy pitch for offline sales from the impact of AdWords – the short video seems more like a ‘get rich quick’ infomercial than an informed case study.
The information is impelling but without further access to the numbers any of the results could be insignificant or circumstantial. And merely repeating potential returns of $10 for every AdWords dollar spent is sensational at best, misleading at worst.
I want to think Google, but haven’t drank the Kool-Aid yet.
Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google follows in the battle for product search, and how Amazon continues to fight back.
Most of the time, people that gather information to find suppliers are engineers, managers, and CEOs. How to create a content strategy that speaks to them?
