AdWords.
How to Strategically Analyze Your Competition’s PPC Campaigns
Analyzing your competitor's PPC ads is a great way to extract data about how their company influences conversions. It's also a way…
Google: AdWords Express Is NOT Sabotaging Organic Listings [Update]
Google's recently released local advertisement tool, AdWords Express, experienced a technical issue that made it seem users were having their ad displayed…
Important Timelines for AdWords Analysis
If you're new to AdWords this article is for you. I'm going to talk you through how much data you need to…
SEO Competitive Analysis – 2011 Edition
SEO competitive analysis today is different than just a few years ago. The main components you need to consider when compiling an…
Top Google Ranking Captures 18.2% of Clicks [Study]
A new study from Slingshot SEO re-examines the value of the top position in Google’s organic search results. Their estimates for the…
Advanced PPC Optimization Tips for adCenter: Negative Keywords
Want to improve your Microsoft adCenter results? Start by thoroughly reviewing your negative keyword management and noting how it differs from AdWords.…
What’s In a Good PPC Report?
Whether you’re an in-house or agency PPC professional, chances are you’ll need to provide regular campaign performance reports. The numbers in a…
Google Faces 10th European Antitrust Complaint
Deal du Jour, a French daily deal company, has filed an antitrust complaint to the European Commission, claiming it was removed from…
YouTube Promoted Videos Program Tops 1 Billion Views
YouTube has announced a new milestone: Promoted Video have delivered 1 billion views to advertisers. Let’s review the program, look at three…
How to Expand Your Display Network Targeting Using Remarketing Information
AdWords Placement Tool and Doubleclick Ad Planner can help you find similar websites appropriate for your target audience, expanding your Google Display…