AdWords.
Back to School: Now That’s What I Call a PPC Strategy!
Back to school shopping represents the second biggest consumer spending event outside of the holidays. Take advantage of these tips to help…
I’m Feeling Lucky: The Confessions of Google Employee Number 59
"I’m Feeling Lucky: The Confessions of Google Employee Number 59" by Douglas Edwards takes you on a trip inside the hyper-energized company…
Websites Selling Google +1’s, Will Google’s Results Be Gamed?
Spammy websites are popping up to sell Google Plus 1 clicks to website owners in need of higher +1 counts. Though Google…
6 Ways Search Marketers Can Capitalize During Holidays & Seasonally
When it comes to gift-oriented online shopping behavior, make sure you add these to your strategy checklist: grab low-hanging keywords, be timely,…
AdWords Express: Google Gives Local Businesses an Advertising Boost
Google has rebranded one of its products that provides a quick-and-dirty solution for businesses to create auto-generated search advertising campaigns in AdWords.…
5 Tips for Selecting PPC Keywords
Plant the right paid search keywords at the right time and you’ll raise a crop of wonderful results. However, if you choose…
Google Introduces AdWords Credit Card for Advertisers
Select search advertisers are being offered a new Google AdWords Business credit card. Google sent out invites via email for the card,…
Will New Gmail Ad Formats Be Totally Worth Dating, Engaging, Marrying & Having Babies With?
If you use Gmail in the U.S. then you may have spotted them already. Namely, glimpses of the new ad formats that…
What Goodies Does Google+ Hold for International Search Marketers?
One key benefit of Google+ for international search engine marketers is that it supports 42 different languages, from Arabic to Vietnamese. Here’s…
How Google Makes Its Billions: The 20 Most Expensive AdWords Keyword Categories
Insurance keywords are the most searched for on Google, making insurance the most expensive category on Google AdWords and the top money-maker…