AdWords.
Google AdMob: A Performance Marketer’s Opinion
Unless your products are extremely broad appeal or you're selling mobile download bale goods (e.g., apps, books, music or video), let me…
New Mobile AdWords Targeting Options: WiFi & OS Version
Google AdWords advertisers can now target campaigns to mobile devices that have a high-speed WiFi connection. Advertisers can also now target specific…
Google’s New Page Layout Update Targets Sites With Too Many Ads
Is your website ad heavy? You may be in trouble. Google has announced a new algorithm tweak that will lower the rankings…
AdWords Search and Display Networks Will Soon Get Impression Share Metrics
Google will soon add impression share metrics for its search and display networks – a long awaited addition. Impression share is the…
Why Search Marketers Must Use AdWords Ad Extensions
In the world of SEM, you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad…
Google’s Encrypted Search Data: A Cure for Vision Loss?
Brands that wean themselves off query data will be well positioned to forge ahead. The proactive solution is to build a comprehensive…
The Art of Winning on AdWords – Lessons from Moneyball
Campaign cloning is a great way to discover truths that hide in aggregated statistics. Applying Moneyball scrutiny to your account will help…
Google Launches Search Plus Your World
Building on Social Search, introduced in 2009, and their own social media network Google+, the world’s most dominant search engine is taking…
Google Profits From Illegal 2012 Olympics Ads
Google is profiting from ads posted by illegal London 2012 Olympics ticket resellers. These ads have since been removed, as have ads…
Christmas AdWords Activity
Information on how the populace at large behaved and interacted with AdWords ads by day during the holidays. Christmas traffic was much…