AdWords.
4 Foundational Secrets to Effective PPC Advertising
As you plan your next AdWords campaign, be willing to spend for results, but start by spending your creative energy first. How…
Enterprise SEO: 4 Trends to Watch in 2012
In 2012, we can expect to see further corporatization of SEO in the enterprise; rich snippets proliferate (and spam); an increasing need…
4 Ways to Kill Your PPC Health
An agency/client PPC relationship is a lot like a doctor/patient relationship. Both parties are responsible for the health of the campaign, and…
How to Make PPC Count Without Conversion Tracking
Imagine for a second a PPC advertiser’s worst nightmare: You log into AdWords and your keywords, ads and campaigns all have zeros…
Reputation Management and Social Monitoring Made Easy
Why spend money on monitoring and defending a brand when you can spend money promoting a brand? Let me introduce you to…
2 Non-Obvious PPC Split Tests
Simple PPC split testing can provide market insights that allow you to connect deeply and powerfully with your prospects. All that’s required…
How to Avoid 7 PPC Analysis Pitfalls
Red Herrings abound when you're looking at your AdWords data. Information overload is a risk. The last thing you want is to…
Charles Dickens’ 200th Birthday Marks First Google Doodle as Promotional Vehicle
Google's latest Doodle marks the 200th Birthday of british novelist Charles Dickens but also marks the first time that the company has…
Valentine’s Day 2012 Ideas for Marketers
Valentines Day is less than two weeks away. For marketers looking to take advantage, Google and Microsoft adCenter have provided several ideas…
How Targeting People Will Change Paid Search
Google’s privacy policy revisions and the continued expansion of Google+ are part of an important trend in paid search: targeting ads to…