AdWords.
How to Win in the Google Stock Market
A keyword's value depends on what kind of value you can extract from it – by repelling unqualified leads and attracting qualified…
AdWords Image Extensions Bring Images to Google Search Ads
AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so…
Retail Paid Search Competition Heats Up with New Entrants
Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new,…
Unlock Powerful Insights With This Complex AdWords Retargeting Process
Retargeting is a powerful, but challenging tool. Here are some examples of quirky cookie behavior, techniques for multiple use case pages, and…
A 5-Step Plan to Increase Brand Awareness Using the Google Display Network
When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to…
Meet the New AdWords Flexible Bid Strategies: When to Use Them & What’s Missing
These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were…
July 22, 2013: AdWords Apocalypse or Simple Technology Upgrade?
In the past few weeks, advertisers have begun to receive emails with the subject line warning, “Upgrade to AdWords enhanced campaigns by…
A Preview of Bing Ads’ Keyword Distribution Graph
The Bing Ads Keyword Distribution Graph takes data filtering and slicing to a new and visual level. It lets you identify low…
4 Google AdWords Updates You Might Have Missed
Google AdWords has launched a series of changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements…
Using Multipliers Effectively in AdWords
The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different…