Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
Industry

5 Tips to Get Your Product Feed Ready for the Holidays

Getting your inventory feeds in shape will help capture as much high quality traffic as possible. Here's how to make those inventory…

By Dave Schwartz · 17 Oct 2013

PPC

All Google AdWords Advertisers Gain Access to Review Extensions

Review extensions for AdWords have moved from beta and is being rolled out to all AdWords accounts. This extension allows advertisers to…

By Jennifer Slegg · 16 Oct 2013

Industry

Search Revenues Hit $8.7 Billion in First Half of 2013

The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, according to the Interactive…

By Jennifer Slegg · 15 Oct 2013

PPC

6 More PPC Tasks That Are Ideal for an Intern

Internships can be a win-win for both the intern and the company. Hiring the right intern can be a big help to…

By Melissa Mackey · 15 Oct 2013

Analytics

Organic Search Noticeably Absent From Google Analytics 2013 Summit

Organic search traffic data is extremely important to businesses to assess website performance and make informed, data-driven decisions. But 14 new products…

By Rebecca Murtagh · 10 Oct 2013

PPC

Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

A typical small business advertiser spends $1,200 a month on PPC, but wastes 25 percent, on average, according to a new WordStream…

By Danny Goodwin · 09 Oct 2013

PPC

5 Ways to Unlock the Value of the AdWords Dimensions Tab

The Dimensions tab in Google AdWords has a lot of data that you can tap into to identify insights that will take…

By Jason Tabeling · 04 Oct 2013

PPC

New AdWords Estimated Total Conversions Tracks Consumer Purchases Across Devices

Google AdWords has announced a major reporting update to conversion tracking called Estimated Total Conversions. This feature provides estimates of conversions that…

By Lisa Raehsler · 01 Oct 2013

Analytics

Google ‘(Not Provided)’ Keywords: 10 Ways to Get Organic Search Data

Secure search is here, taking away valuable analytics data on keywords. But there are some workarounds you can use in order to…

By Jennifer Slegg · 30 Sep 2013

PPC

Remarketing Lists for Search Ads: 4 Smart Strategies

Remarketing Lists for Search Ads opens up a lot of potential strategies for AdWords advertisers. Here are some of the most common…

By Alistair Dent · 26 Sep 2013