AdWords.
5 Key Points to Consider When Choosing a Demand-Side Platform
With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common…
3 Google Updates for AdWords, DoubleClick Advertisers
Google AdWords announced it is changing the way conversions are counted and a new Search Funnels Attribution Modeling Tool. Meanwhile, the new…
7 Ways to Attract Higher Quality Links With Better On-Page Content
With the nonstop information being published online, people have to pick and choose what they read, share, and link to. Here's how…
How E-Comm Retailers Can Rock it With Inventory Campaigns
Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through how to…
4 Tactics to Drive Incremental Local SEO Performance
After you've covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification,…
Yahoo Wants Back in the Search Game
Yahoo is rumored to be planning a return to search – both organic and paid. CEO Marissa Mayer has reportedly spearheaded two…
AdWords Patent Infringement Costs Google Big Money
The court in Virginia has ordered Google to pay a royalty for all AdWords advertising revenue to Vringo for patent infringement, for…
WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores
Search marketing software and service company WordStream announced updates to its free PPC auditing tool, the AdWords Performance Grader, which include updated…
2014 AdWords Wishlist
Enhanced campaigns, image extensions, third party reviews... Fantastic features that have improved performance for search marketers. But we always want more, don't…
Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers
Users on the go looking for a business’s phone number in the search results expect to be able to access that number…