AdWords.
Bing Ads Revamps Tablet, Mobile Targeting for Better AdWords Compatibility
Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google…
New Wordstream Tool Lets You Audit PPC Landing Page for Free
WordStream's free new tool lets marketers grade their landing pages against industry benchmarks and best practices with the "AdWords Landing Page Grader."…
The Best and Worst Things About Twitter Ads
There's much to like about Twitter ads – good targeting, message amplification, innovations, and campaign control. However, we also have to deal…
Working With a New PPC Client: 7 Ways to Drive AdWords Strategies & Objectives
It's all about the client. Whether you've just landed a new client or you've recently started working for a new company or…
Travel PPC: Top Advertisers, Keywords & Destinations [Report]
About 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords. Those keywords averaged a 4.18…
Why Small Business Should Care About Native Advertising
As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism…
Organic Social Media: Why Marketers Must Join the Conversations
The opportunity to reach your customers on social networks is enormous. What should marketers who are overly dependent on paid media in…
6 Ways to Get the Most Out of Your Search Marketing Agency
You've hired experts to handle your search marketing. Good for you! Now how do you make sure they have what they need…
ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother’s Day
With Mother's Day right around the corner, AdGooroo wanted to examine the paid search landscape to see who the leaders were in…
How Can Good PPC Managers Become Great PPC Managers?
Good PPC managers get results, know their way around the necessary data tools, and can follow the foundations of PPC well. But…