advertisers.
Marchex Adds Conversion Tracking
Marchex, the company that runs Enhance Interactive and the Marchex Content Network announced it will be adding conversion tracking to its PPC…
Adify To Provide Ads for Washington Post, Newsweek
Adify’s “Build Your Own Network” ad platform will be used by the Washington Post and Newsweek for their online publications. The company…
Google Quality Score Now Live
The quality score update to Google’s ad ranking algorithm announced last week is now live, according to the Inside AdWords blog. That…
Lighten Up, Dear Video Advertiser
Given how advertisers behave on TV, maybe it’s time for them to lighten up. There are risks and just rewards when advertising…
IndustryBrains Continues to Grow Vertically
Since 2002, IndustryBrains has focused their contextual advertising program on a site-specific approach, giving advertisers the option for targeting premium content sites…
Business.com to Provide WSJ PPC Advertising
Business.com has inked a deal to become the exclusive provider of pay-per-click advertising for the Dow Jones’ Wall Street Journal Online search…
Google to Test CPC-based Site Targeting
Google announced plans to begin a test of CPC-based ads using the site targeting feature. Site targeting allows advertisers to choose individual…
Video Advertising Gets Local
The New York Times reports today on a few new video ad creation and placement providers. We’ve known about Spot Runner for…
Super Bowl Advertisers Missed Opportunities
I know, I could use all sorts of football metaphors here, but I’ll skip that to get to the story. Reprise Media…
FAST AdMomentum: Private-Label Contextual Advertising
Fast Search & Transfer (FAST) today launched AdMomentum, a private-label contextual advertising platform. The product targets online media companies, retailers and telecommunications…