advertisers.
Yahoo Ad Ranking System Now Live
Today’s the day, as any search marketer not living under a rock for the past few months knows. Yahoo’s flipping the switch…
Google, AOL Report Earnings
Google reported strong earnings today, with income of 1.03 billion on revenues of $3.21 billion, up 67 percent year-to-year. Google-owned sites accounted…
Over In NYC: Silicon Valley Cavorts
We’re at the AlwaysOn Media conference. If we have to see one more company put up a slide that shows Publishers, Advertisers…
Click Fraud Numbers Up, Content Networks Near 20%
A Click Forensics report found 2006 click fraud numbers reached 14.2% overall and 19.2 for clicks from search engine content networks. While…
AdSense Launches Ad Placement
The AdSense Team sent an email earlier today detailling changes that were started last night. Apparently now you can allow advertisers to…
Brand Advertisers Not Warming Up to Google
It seems many brand advertisers are not happy with Google’s attempts to appease them. According to ClickZ, Google’s outreach to brand advertisers…
Yahoo UK Announces New Content Match Products
Yahoo UK announced today that it will be adding to the areas where and the methods how content ads will be served.…
Future of Search: The European View
Richard Firminger, Director of Northern European Sales for Yahoo Search Marketing emailled his version of the future of search today. Interesting to…
Panama Gets Mixed Review From Wall Street Journal
Seems Kevin J. Delaney over at the Wall Street Journal got mixed reviews of Yahoo’s new search advertising interface, Panama. And this…
Google Tests Video for AdSense
Google announced last night on the Inside AdSense blog that it will begin testing AdSense video distribution and sponsorship with a small…