advertisers.
Court Hands Minor Loss to Trademark Owners
In a long-running court case between exercise equipment manufacturers, a judge has determined that one company’s purchase of search ad keywords containing…
Google’s Response to “The Sausage Manifesto”
Today’s SearchDay, It’s Time to See What’s In the PPC Sausage, looks into Jeffrey Rohr’s open letter to paid search networks about…
It’s Time to See What’s In the PPC Sausage
Optiem's Jeffrey Rohrs has penned a "sausage manifesto," asserting that advertisers' click fraud concerns should be addressed as a customer service and…
Rohrs Addresses Click Fraud Issues With “Sausage Manifesto”
In a “Jerry Maguire moment” during SES Chicago last month, Jeffrey Rohrs, long-time SES moderator on legal and click fraud issues, sat…
Branding Buys in the Social Whirl
Maybe it’s time to consider brand-oriented SEM buys. We know that Gen Yers embrace brands within social environments like MySpace and Facebook.…
Page Views — Losing Its Front-Runner Status
When discussing site traffic, you always hear about Unique Visitors or Page Views. Although actual numbers are endlessly debated, these metrics are…
Are Contextual Ads Worth the Hassle?
Even though the contextual ads offered by search engines aren’t search advertising, in the strict sense, they often become the responsibility of…
Google AdSense Outlaws Pics By Ads
The Google AdSense team sent out a letter today detailling their new position on using images to draw attention to the ads…
Yahoo!’s Overture Korea Renews With Top Korean Engine Naver
Yahoo! announced it has resigned their agreement to provde Naver, Korea’s leading search portal, with their sponsored search listings. Overture Korea and…
Sourcing Voice-Over Talent for Google Audio Ads
Google Audio Ads is an extension of the AdWords platform that promises advertisers easy access to the huge market reached by radio.…