I know, I could use all sorts of football metaphors here, but I’ll skip that to get to the story. Reprise Media published its third annual Super Bowl Scorecard yesterday, looking at how TV advertisers integrated search into their media plan.
The short answer: most of them did some search marketing, but very few did enough.
Reprise discusses the results on their SearchViews blog, and I’ve posted more on it in a story at ClickZ News.
Our own Chris Boggs did his own assessment of the “ URL visibility factor” of the ads in the SEW blog yesterday, and will talk about the organic results of Super Bowl advertisers in today’s SearchDay.