advertisers.
Google AdWords Gets Phone Number Support in US & Canada
The Google AdWords team has responded to requests from users to provide phone support to it’s advertisers, in addition to the online…
Facebook Sponsored Stories: A New Era in Online Advertising
Will Sponsored Stories perform better than standard Facebook ad campaigns? Some early impressions.
StumbleUpon Launches a New Ad Discovery Platform
Announced at SXSW, StumbleUpon has introduced a new ad platform which promises 100% engagement. StumbleUpon Paid Discovery delivers an engaged target audience…
Nearly Half Of Financial Times Visitors Using Mobile Devices To Connect
The growth of using mobile devices to connect to the internet has been exponential and the recent announcement by the Financial Times…
AdWords Call Metrics Now Offers Deeper Call Reports
Google AdWords now shows more detailed reports on every call your campaign has received with call metrics enabled. This includes the call’s…
35% of Viewers Watch Skippable YouTube TrueView Ads [Report]
Some early results are in on YouTube TrueView video ads, the cost-per-view skippable ad model launched back in December. In a beta…
Bing Allowing Trademarked Terms In PPC Now Google Did Legal Heavy Work?
Bing and Yahoo will allow advertisers to use trademarked terms in their PPC keywords starting next month, according to paidContent, suggesting they…
Yahoo Unveils Livestand An Online Newsstand For Tablets, Mobile
Not to be outdone by Rupert Murdoch’s The Daily, Yahoo is launching Livestand, “a digital newsstand that continually offers new content to…
Measuring Free Clicks in AdWords
Advertisers: Take advantage of free click ads to extend your share of voice on the page, improve the consumer experience, and determine…
Google AdWords Display URL Changes: Boon or Bust?
News of this puzzling modification to AdWords has been greeted with a negative reaction from the search marketing community. It's hard to…