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AdWords Search and Display Networks Will Soon Get Impression Share Metrics
Google will soon add impression share metrics for its search and display networks – a long awaited addition. Impression share is the…
Why Search Marketers Must Use AdWords Ad Extensions
In the world of SEM, you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad…
Kantar Media Reports Paid Search Spend Tumbled in 2011 [Study]
Despite strong growth in display advertising for the first nine months of 2011, a tumbling market for paid search dragged overall Internet…
Twitter Redesign Adds Brand Pages, Embeddable Tweets
Twitter unveiled a new site design yesterday during an event at the site of its future headquarters. The major revamp includes enhanced…
Twitter Finally Tests Self-Serve Advertising Platform
Fourteen months after CEO Dick Costolo proclaimed his company would launch a self-service advertiser platform during 2011, Twitter announced that select marketers…
AdWords Editor Adds Top-of-Page Bid Estimate Support
The latest AdWords Editor update, 9.7.1, includes top-of-page estimates via Automated Rules, the ability to manage bids based on these estimates, as…
Facebook Facing Large Fines in Europe Due to Privacy Concerns
The social network is facing more legal action and hefty fines from the European Commission for "eavesdropping" on its users to gather…
New Google Map Ads Stir Controversy
Google recently added bubble ads to select Google Maps locations. The choice to create new ad space has caused controversy, with some…
Google Facing Scrutiny Over Mortgage Scam Ads
The federal government has cracked down on mortgage scams that claimed they could lower payments through government-backed programs. As 85 such companies…
Occupy Wall Street: How News Publishers are Missing an Opportunity for New Readers
Publishers who deliver Occupy Wall Street content can benefit from more viewers, more ad sales, and best case scenario, more permanent return…