advertisers.
Social Signals in PPC: Google’s +1 Feature is Getting Better
Google has expanded the available +1 features. Now you can show +1 buttons on Display Network ads, you can connect Google+ brand…
Google Now Shows Ads Below Search Results
Ads that were previously shown to the side of the results may in some cases appear below the search results. Google reports…
Why These Ads? Google Explains Ad Targeting, Allows Blocking
When you search a query in Google you will see in the top right corner of the ad "Why these ads?" This…
Google AdWords Opens Premier SMB Partner Program
In addition to its Partner and Certified Partner programs, Google AdWords is now releasing a Premier SMB Partner (PSP) program that connects…
Google Refreshes AdWords Location Targeting
The Locations Targeting interface is getting a makeover in AdWords. Google is trying to make it easier for advertisers to navigate and…
6 Tips for Using Promoted Tweets to Boost Your Brand’s Visibility
Twitter is a unique universe where instant conversation fuels millions of large and small chatterstorms among millions of users every day. By…
New LinkedIn Lead Tracking System: What You Need to Know
The LinkedIn lead collection bar may help capture folks who are on the fence. So, this actually should increase your overall campaign…
Google AdWords Express Now Available in UK, Germany
Google announced that AdWords Express, launched in the U.S. in July, will now be available to all UK and Germany advertisers. Local…
Google Makes Proximity an Ad Ranking Factor, Opens New Mobile Ad Features
Google announced new mobile ad opportunities, including mobile-friendly ad "circulars" and the option for advertisers to send users to deep links inside…
Frequency Capping in AdWords Retargeting Campaigns
Retargeting, by its nature, is a powerful tool. However, you must remember that no one likes to be harassed. In fact, if…