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Google AdWords Adds Mobile Page Call Tracking
Google AdWords users will now be able to track the success of their campaigns in driving calls from mobile devices. The new…
Baidu Launches International Marketing Efforts
Dominant Chinese search engine Baidu quietly launched more of its international efforts with the help of a Singapore-based partner and their new…
Mobile Ad Spend to Hit $1 Billion, Media & Search Ads Expanding [Report]
A new eMarketer analysis of mobile ad spending predicts decreased investment in message-based ads and dramatically increased investment in banner, search, rich…
Search Advertising Revenues Hit $7.3 Billion in First Half of 2011 [Report]
Search advertising remains the online advertising leader, as revenues increased to $7.3 billion during the first half of 2011. During the same…
Getting Started on Google AdWords TrueView Video Ads
Google AdWords has released a new self service campaign creation layer specifically to build video advertising campaigns. This guide walks you through…
Google +1 Button Coming to Web, Mobile Display Ads
The +1 button is coming to Google display ads to prominently display social network endorsements and user photos on paid advertisements. This…
FTC Investigating if Google Jacked Up AdWords Rates on Microsoft
As Eric Schmidt prepares to testify before the U.S. Senate today, new details are out about the Federal Trade Commission’s investigation. Microsoft…
Twitter Debuts Analytics Platform, Expands Promoted Tweets Distribution
Twitter will soon release an analytics platform, allowing webmasters to measure activity to their site and generated by Tweet buttons. Sponsored Tweets…
Twitter’s Infusion of Cash Means 100M Active Users, Less Fail Whale, More Ads
Twitter has reached 100 million active users, significantly improved their infrastructure, and will soon close another $400 million round of funding. How…
Microsoft Updates Ad Policies on Relevance & Quality
Microsoft adCenter has updated their terms of service for relevance and quality. The update clarifies policies on deceptive ads and hinders direct…