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New AdWords Metric: Estimated Top Page Bid
Google has just added a new metric into the AdWords interface at keyword level called the "Estimated Top Page Bid." This could…
Google Makes All AdWords Phone Numbers Clickable for Mobile
When AdWords advertisers place a phone number in their ad copy, the phone number will be clickable by default, Google has announced.…
YouTube Promoted Videos Program Tops 1 Billion Views
YouTube has announced a new milestone: Promoted Video have delivered 1 billion views to advertisers. Let’s review the program, look at three…
AdWords Express: Google Gives Local Businesses an Advertising Boost
Google has rebranded one of its products that provides a quick-and-dirty solution for businesses to create auto-generated search advertising campaigns in AdWords.…
Google Study Examines Organic/PPC Interplay
A new Google study examines a common question from advertisers: Are PPC ads redundant when combined with prominent organic ranking? The study…
Google Introduces AdWords Credit Card for Advertisers
Select search advertisers are being offered a new Google AdWords Business credit card. Google sent out invites via email for the card,…
Google’s “DDP” Ad Targeting Service on the Way
Google's powerful ad network may be in for another rush of expansion thanks to a service known to Google insiders as "DDP."…
Google AdWords CTR Improves, Yahoo & Bing Both See PPC Spending Increase
A report from Marin Software examines search advertising trends over the last year. Notably, Google CTR is up while Google impressions are…
Interest Category Targeting in Google AdWords
A long sought-after and powerful targeting mechanism is now available to all AdWords advertisers on the Google Display Network. Here's an overview…
Facebook Testing Fixed-Position Ads & Navigation
It's been over a year since Facebook completely revamped its interface, but our next big update may be coming soon. Facebook is…