advertisers.
Google AdWords “Interests” Graduates
Google AdWords has graduated an experimental feature known as "Interests" to mainstream availability. The feature lets advertisers target users by their broader…
Google AdWords Experiments with a Click Count Feature
Google is never short on AdWords experiments, running numerous format and placement experiments of varying sizes at any given time. One recent…
Google Product Extensions Make It to Mobile
Google's Product Extensions have been a popular tool for Google advertisers over the last year and a half. Now both the Product…
Why PPC is an Effective Form of Advertising
An Advertising Age columnist recently called SEM "the worst form of advertising." His article is all kinds of wrong and filled with…
Facebook Predicted to Lead Display Ad Revenue in 2015
Online advertisers are learning quickly, effectively adapting to the demands, preferences, and habits of consumers. Analysts have predicted that both social media…
Smarter Marketing and the Weak Link In Its Success
A solution for large global advertisers looking to harvest the voice of the customer. Smarter Marketing will allow advertisers to automatically infuse…
Search Helps Drive Q1 Internet Advertising to Record $7.3 Billion
Online advertising hit a new high of $7.3 billion in Q1 2011 – a 23 percent increase over Q1 2010 and the…
How to Avoid PPC Campaign Strikeouts
Just as even the best homerun hitters in baseball strikeout on occasion, you too could be three pitches away from being the…
Is NYT Link Baiting With Link Outings?
The New York Times shows interest in the SEO space, but once again shows they still do not fully understand it. Do…
5 Often-Overlooked PPC Tips for Beginners
If you're a PPC newbie, here are some basic strategies to get the best results from your PPC campaigns right away.