advertisers.
Essential Tips for Facebook’s New News Feed Ad Unit
Facebook has rolled out new News Feed ad unit formats to most, if not all, Facebook advertisers. Here's an overview of the…
Are You Overpaying Your Advertising Partners for Mobile App Installs?
If you're working with multiple publishers to promote your mobile app, it's critical to put right attribution technology in place to know…
Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques
When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Here are five…
New on Twitter: Lead Generation Cards for All Advertisers; Conversation View
Twitter was busy this week with two announcements. First, Twitter announced that it has made Lead Generation Cards available to all advertisers.…
Yelp Gets Bad Reviews From Small Business Owners in Los Angeles
Disgruntled business owners recently vented their frustrations at a Yelp town hall meeting. Not surprisingly, the majority of the complaints had to…
Let Your Audience’s Interests Guide Your Content Strategy
Discovering the less obvious or intuitive interests of your target audience is a phenomenal opportunity to unlock insights into topics and content…
New Bing Product Search Launches
Big changes are coming to Bing's shopping results. Bing announced it is integrating shopping information directly into the main search results to…
Facebook Advertisers Can Access Professional Photos at No Extra Charge
Facebook puts content front and center again with its latest update; Facebook advertisers will now have access to millions of stock photos…
Google AdWords Adds New Paid & Organic Report
Google's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid…
Google Brings TrueView Video Ads to Online Games
Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream…