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Algorithm Updates, Duplicate Content & A Recovery
The following story shows why it's important to know where your SEO client’s or company’s content originated if it precedes your involvement…
When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation
Through their Creative Science technology platform, DataPop leverages the power of big data analysis to automatically generate PPC ad creative. Are human…
How to Find a PPC Niche & Attract Customers
Think you’re stuck with a not-so-great market or competitive environment? In search marketing, you often have a lot more control over those…
3 Tactics for Demographic Targeting on the Google Display Network
Targeting users via psychographic and demographic information on the Google Display Network is nowhere near as easy as Facebook. But with some…
Where Good Content Goes Wrong
If your content isn't helping you build the kinds of future-proof links that your site needs, take a good look at your…
Google, Facebook Top List of Sites Tracking Users Most [Study]
When it comes to user tracking around the web, Google and Facebook seem to be the biggest offenders – their properties combined…
Nextag’s Fatal Sense of Google Entitlement
Nextag isn't ranking on Google, so their search results must be biased, argues CEO Jeffrey Katz. But really, creating a compelling website…
Matt Cutts Talks Google Penguin, Negative SEO, Disavowing Links, Bounce Rate & More
A recent Q&A session with Google’s Distinguished Engineer covered a wide range of SEO topics – from paid links, to +1s as…
Mobile Local Monetization: How & Where is it Happening?
How will mobile local monetization materialize? That’s the big question. This outline offers a few foundational elements for mobile monetization which many…
Exclusive Interview on Search Engine Industry Issues With Sloof Lirpa
SEW’s exclusive interview with Dr. Sloof Lirpa covers a wide range of search engine industry issues, from search engine optimization (SEO) to…