As expected, online ad network Fastclick Monday began offering contextually relevant text ads–similar to Google’s AdSense–to its publishing and advertising clients…Fastclick’s entry into contextual search advertising and its initial public offering announced last month are directly related, analysts speculated. “Investors are now going to look to Fastclick to make sure they have a full quiver of arrows,” said Gary Stein, a Jupiter Research analyst. “It’s important that any company can round out all of their capabilities.”
2021 is set to be one of the most interesting years for search yet. Adthena's VP of Marketing highlights five must-knows for marketers and advertisers.
Amazon's search advertising business is on track to generate more than $10 billion in advertising revenues over the next year, according to their Q3 earnings report. What does that mean for Facebook and Google, and what does Amazon need to get right in order to succeed best?
Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for branding and product development.
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