AdSense.
Google AdSense Guide: increase earnings and escape low CPC
Everything you need to implement and inform your ad revenue strategy
Dictionary of ad buying: key terms and acronyms
For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled…
Alphabet: What’s Going to Happen to Google Advertisers?
Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for…
How Do You Rank on Google?
Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains,…
Google’s AdSense for Shopping Takes PLAs to Retail Sites
Product Listing Ads (PLAs) can now be displayed alongside contextually relevant results, which will help advertisers connect products to interested shoppers and…
Last-Minute SEO – Here Come the Holidays!
If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can…
EU Commissioner Hints at YouTube Probe After Google Investigation
Europe's competition commissioner said he could investigate Google's YouTube if he saw any attempt by the company to abuse its dominant position…
Bing in the Classroom Now Open to All U.S. Schools
Bing for Schools search, which incorporates both safe search and an ad-free search environment, has been tested in a pilot project since…
Google’s Matt Cutts on SEO: A Retrospective (2000-2005)
For years, Matt Cutts has been the face of Google, addressing various search quality and optimization issues. Most webmasters and search marketers…
‘No-Links Ranking’ – The Battle for Better Organic SERPs
Is it possible links will no longer be a ranking factor in the future? Yandex no longer takes links into consideration as…
AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments
Google has announced that AdMob users now have access to Google Analytics data from directly inside the AdMob platform. Google has also…
Link Building on a Budget
Have more time than money, but want to beef up your backlink profile? It can be done. These four strategies will help…
Susan Wojcicki Replaces Salar Kamangar as Head of YouTube
Wojcicki pushed hard for Google’s acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google…
Google Killed 350 Million ‘Bad Ads’ in 2013
In 2013, Google removed 350 million bad AdWords ads as part of its efforts to prevent abuse of AdWords by both advertisers…
New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense
The new official Google Publisher Plugin makes it simple to verify a WordPress site for Webmaster Tools with one click, and is…
Top 10 Predictions for Video in 2014
Should we expect to see mobile video usage explode? Short-form content go mainstream? Blurred lines between music videos and ads? YouTube fix…
20 Top YouTube and Video Marketing Stories of 2013
YouTube dominated the video marketing headlines again this year – but the launches of Twitter's Vine and Facebook's Video on Instagram as…
Image Optimization: How to Rank on Image Search
Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search,…
Major Search Engines and Directories
When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and…
How to Turn the Google Analytics Visitors Flow Report Into Your Secret CRO Weapon
The Google Analytics Visitors Flow report is truly a handy way to visualize what's happening on a website. Today's the day you…
Matt Cutts on Auto-Generated Content: Google Will Take Action
If you're creating web pages of automatically generated text and snippets, you should be aware that Google can and will penalize you.…
Monitoring Your SEO Clients with Cyfe
Have trouble keeping up with everything when managing multiple SEO campaigns? Cyfe is an all-in-one business analytics tool that let you create…
Google Brings TrueView Video Ads to Online Games
Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream…
Pure Spam: What Are Google Penalties & What to Do to Recover
Manual spam penalties of any type are difficult to recover from – especially if they are severe. These suggestions will give you…
5 Ways You May Be Stuck In the “Good Ol’ Days” of SEO
Let's take a trip down memory lane and revisit some of those almost ancient SEO techniques, see what the current day equivalent…
Page 1 of 18