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5 Essential Components of Localized Marketing Strategy for National Brands
Scalable, automated technology can help national brands overcome slower national competitors and smaller local competitors who lack marketing support. National brands should…
6 Tools to Manage Your Twitter Followers
Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence. Here are…
Why Your SEO & Social Strategy Should Include Pinterest
You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create…
Social Media Ad Spending Forecast to Hit $9.8 Billion by 2016
Social media advertising revenues in the U.S. will grow from $3.8 billion in 2011 to $9.8 billion in 2016, according to BIA/Kelsey’s…
PPC Warfare: Get Out of the Trenches & Gain a New Strategic Perspective
Sometimes you need to take a step back and review the PPC battleground from afar. Extract yourself from keyword-level analysis and take-in…
Facebook’s Instagram Purchase Faces Government Review
Facebook's $1 billion acquisition of photo-sharing service Instagram is reportedly facing delays of several months, as U.S. regulators probe the deal. As…
Bing Introduces 3-Column Search Results With Snapshots, Social Sidebar
Bing will soon debut a big search results redesign. Rather than forcing social results into the main organic results, Bing will unveil…
When to Post on Facebook, Twitter, Tumblr for Maximum Effect [Study]
Posting content at specific times of the day and days of the week helps marketers better reach their audience and see the…
Top 5 Reasons Why SMBs Should be Afraid of Social Media
Social media presents great risks as it does rewards for small and medium-sized businesses. With an increasing number of SMBs exploring the…
How to Maintain Social Shares After a Site Migration
One of the greatest joys of site migration is discovering that your social share counts don’t follow 301 redirects. But those Facebook…