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Integrating Owned, Earned & Paid Media For Better SEO
Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist…
Social Media Competitive Analysis: A Lesson from the Fashion Industry
Want to establish competitive benchmarks that inform best practices for content marketing within Facebook and Twitter? Use these insights to influence your…
BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers
Big data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users…
Social Media Automation: A Beginner’s Guide for Small Business Owners
Ignoring social media is no longer acceptable thinking for small businesses. Social signals affect search rankings and consumers do research about products/services…
6 Big Mistakes Companies Make in SoLoMo Marketing Efforts
Change is a constant, but you can stay on the right path by making sure you include contact information on your site,…
Want Your Video Ads to Go Viral? Stop Trying to be Funny [Report]
Unruly reports the two most popular video ads from this year's Super Bowl attracted the most shares on Facebook, Twitter, and blogs…
Twitter Experiments with Retargeting for Advertisers
Last month, we heard Twitter might be offering retargeting. This month, Twitter announced it is experimenting with the feature for U.S. users.…
Why Links Remain Critical to SEO Success
Google is now advising webmasters to focus on creating high-quality sites rather than building links. So link building is dead or dying…
The Mobile #PR Hookup: Telling Brand Stories & Optimizing News
A smartphone has almost become an extension of our body. But the reality is mobile phones are being used to stay connected…
How to Dominate the Entire First Page of Bing
Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn't the only…