- 22
- articles
- 2008–2013
- on Search Engine Watch
- Social
- most covered
Liana Li Evans
2013
6 Big Mistakes Companies Make in SoLoMo Marketing Efforts
Change is a constant, but you can stay on the right path by making sure you include contact information on…
Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon
Competing with the big names can be challenging for any SMB. Video can be one of the easiest ways to…
2011
5 Tips for Optimizing and Integrating Your Social Media Content
Integration across multiple platforms, whether its social media, SEO, e-mail, or offline, is just as important as creating the content…
2009
Customer Service in Social Media
By participating the right way in social media, you can set yourself up for some great rewards. Being in the…
Local Small Businesses and Social Media Marketing
It's more important than ever for small businesses to become active in social media communities in some aspect.
Marketing Tactics vs. Social Media Strategy
Fully research why you're using a particular social media strategy tactic. Did your agency tell you that you "need" it?…
Your Social Media Content Must Be Valuable
Listening to your audience in social media communities talk about the best features of your product should give you insight…
How to Earn Respect in Social Media
Just because you and your company are a big deal in the offline world doesn't mean you'll win friends and…
Who Owns the Social Media Conversation?
Your company is more than just one person; make sure your social media strategy reflects that.
What Is Your ‘R’ for ROI in Social Media?
Each company needs to define its own "return" in their ROI when they implement social media strategies. You can have…
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