Google.
In Memoriam: Warren “Ted” Ulle (Tedster of WebmasterWorld)
The search marketing industry lost one of its brilliant minds last week when Warren "Ted" Ulle, but better known throughout the industry by his nickname "tedster", passed away.…
AdWords Review Extensions: Add Third-Party Testimonials to Ads
While ecommerce businesses have already had access to showing reviews in their ads, this new extension allows advertisers to add testimonials right…
Yahoo Axes AltaVista Search Engine, Axis Search App
Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. Along with…
With Death of AdWords Keyword Tool Near, Google Pushes Users to Keyword Planner
Marketers using this free tool are now seeing a notice stating that in the coming months the external Keyword Tool will no…
After Google Panda, Standout Content is Essential
The need for true content differentiation is increasing rapidly. People don't need millions of different sources providing the same answers. Don't fall…
Top 5 SEO Leading Indicators: The Best Way to Enhance Your Monthly Client Reports
A core set of SEO leading indicators can better showcase how things are progressing to clients or senior management. Here's why you…
Content Marketing Tactics from the Trenches: A How-To Extravaganza
Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and…
Well-Timed Link Building: How to Capitalize on Popular Topics
Timing is crucial for popular topics with a predictable life cycle, and will make your link building efforts much more effective. Here's…
4 Ways SEO Impacts B2B Content Marketing Initiatives
SEO should be a significant component of the B2B content marketing mix – from concept to execution. Better content, a lead scoring…
Getting Started With Bing Places: A Step-by-Step Guide
Bing Places for Business is a place to connect your company with local consumers in a quick and easy way by simply…
Google Local Carousel Results: Where Do Users Click Most?
Two search agencies conducted experiments to find out where searchers clicked when presented with a local Google search results page featuring the…
Local Business Reviews Read By 85% of Consumers [Survey]
When searching for local businesses, 85 percent of consumers say they read online reviews. And many people go beyond the first review…
Google Simplifies Process to Link AdWords, Analytics
If you've had problems integrating your Google AdWords and Google Analytics accounts together, you're in luck. Google is offering better support in…
It’s Frickin Hard to Build Links if Your Site Sucks
If you're going to work hard to increase your site's visibility, make sure it's worth sharing. It doesn't make any sense to…
How I Learned to Stop Worrying and Love Enhanced Campaigns
It's time to stop whining and start winning! If you haven't migrated already, or you have migrated but aren't doing anything differently,…
My Top 5 Most Used Custom Reports in Google Analytics
Looking to add some awesome custom reports to your Google Analytics arsenal? Get these highly recommended reports now: unique visitors by page,…
Most Valuable Ecommerce Customers Come from Organic Search [Study]
Custora collected data from 86 U.S. retailers with 72 million customers to show which acquisition channels online proved to be the most…
FTC Updates Search Engine Ad Disclosure Guidelines
The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly,…
AdWords Top Movers Report: What It Is & What It Should Be
A new Google report highlights large changes in account clicks and cost, and how changes you made might have contributed to those…
Opinion: Search Engines Not Responsible for Deleting Personal Data From Index
Google and other search engines don't have to delete sensitive personal information from their indexes because they aren't subject to privacy requirements…
Google Celebrates Gay Pride Month, Supports LGBT Employees
Find out how Google is celebrating gay pride month and the many ways it supports its LGBT employees in the workplace. Plus,…
Google Kills Tilde Search Operator
One of the lesser-known tools used by searchers on Google has been the tilde sign (~) operator. Citing low usage, Google has…
Google AdWords Dynamic Remarketing Launches For Merchants
Google has launched its dynamic remarketing program to all clients with a Google Merchant Center account. This pilot program is only available…
How to Make Your Keywords Fit Your Marketing Messaging
There's so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not…
Do the PPC Engines Reward the Right Behaviors?
Google and Bing both reward for A while hoping for B. That is, both search engines claim to provide simplified account management,…
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