Google.
Linkable Asset Strategy: How to Pick & Prioritize Assets
You want to ensure that your linkable assets generate not only quality links, but social shares and mentions, qualified leads, conversions, and high-intent traffic. Here's a process for…
Local Search Key Vendors, Best Practices & Steps to Success
The local search landscape continues to evolve quickly. New vendors and local optimization tactics are emerging almost daily. Here's a recap of…
How to Build Your Search Marketing Agency for the Future
As more companies enter the digital age and look to generate demand for their products and services, the need for digital marketing…
Is Bing Places for Business Better Than Google+ Local?
If you haven't yet, check out Bing Places for Business to quickly claim, edit, and control your local listing while also making…
Google Avoids Street View Fine in UK, Must Delete All Data
The UK Information Commissioner's Office (ICO) has served Google notice that it must delete any WiFi data it collected through its Street…
Responsive Now! The Rise of Front-End Frameworks & Potential Pitfalls to Consider
A front-end framework is a great approach to rapidly deploying a responsive design website. If you decide to use a framework, ensure…
Animated Google Doodles Welcome First Day of Summer and Winter 2013
Whether you’re in the northern part of the earth’s hemisphere getting ready for swimsuit season or the southern part, where you’re cozying…
Pure Spam: What Are Google Penalties & What to Do to Recover
Manual spam penalties of any type are difficult to recover from – especially if they are severe. These suggestions will give you…
AdWords Flexible Bid Strategies: Two Steps Forward, One Step Back
The idea of flexible bid strategies is interesting on paper and has potentially useful implications in the long term. For now it…
Bringing Together Paid, Owned, and Earned Media
Without clear strategies internally, it's really hard for any brand to know what's actually working across all areas of paid, earned, and…
New in AdWords: Add Descriptions to Sitelinks
Google now lets advertisers specify, or nominate, the specific text they would like to appear for their sitelink descriptions. This allows advertisers…
Google: Improve Your Site’s Rank by Building High-Quality Sites, Not Links
Google has updated their rankings help article to state that you can improve your rankings by "creating high-quality sites." Google previously said…
No. 1 Position in Google Gets 33% of Search Traffic [Study]
New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on…
Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search
Brands must proactively participate in the creation of, and interaction with, data (social, video, photos, etc.). Those who fail to use data…
SEO Game Change: Are You Setting the Right Expectations?
In SEO, like sports, there will be wins and losses, stagnation and growth. If you've had success with bad SEO practices, then…
Google Settles Stock Split Lawsuit
Google announced its intention to issue Class C stock last year, however the Brockton Retirement Board and shareholder Philip Skidmore sued the…
Google Fights U.S. Government Over FISA Order Data
Google has filed a legal challenge to the U.S. government, demanding the right to reveal more information on the data requests it…
Google Officially Launches Local Results Carousel
When a user searches for a local results on Google, such as a restaurant or hotel, there is now a horizontal carousel…
Google’s Project Loon: It’s Balloon-Powered Internet Access
Google plans to give Internet access to the entire world by sending network-enabled balloons into the stratosphere. Dubbed Project Loon, the new…
Getting Published: The Search Marketer’s Guide to PR
A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and…
Structured Data: Content, Rich Snippets & Authorship vs. Author Rank
As we move toward a content-centric approach to marketing, search, and social media, new influence-based metrics become more important. As Google evolves,…
DuckDuckGo Sees Record Traffic After NSA PRISM Scandal
Since the PRISM news broke, nearly every day has been a record search day for DuckDuckGo, including Monday, June 17, where it…
Google, Bing Both Win More Search Market Share
Not surprisingly, Google led the way for search share in May, and grew its U.S. search market share to 66.7 percent. Bing…
Do Stock Photos Affect Google Search Rankings? Matt Cutts Says No
Using stock photography versus original photography won't cause any negative impact on your site's search engine rankings. However, one caveat Matt Cutts…
Google AdWords Enhanced Campaign CPCs Grow 6% [Report]
Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions…
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