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Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,712 articles
Latest in Google

Google Maps Overhaul Arrives for iOS, With Dedicated Tablet Design

The iOS update sports an overhauled interface with new discovery features. But more importantly for Apple tablet users, the updated app has been specially designed so all the…

By Lee Bell · 18 Jul 2013

SEO

Integrating Owned, Earned & Paid Media For Better SEO

Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist…

By Rebecca Murtagh · 18 Jul 2013

Local

Local Keyword Research: 3 Ways to Use Google

The tools available for mining and identifying keywords that will drive the highest ROI are extensive, but often the best place to…

By Adam Dorfman · 18 Jul 2013

SEO

Matt Cutts on Multiple Domain Names: Avoid Massive Cross-Linking Schemes

If you have multiple domains, should you link them altogether, or will this look spammy? Google's Matt Cutts says to keep everything…

By Jennifer Slegg · 18 Jul 2013

PPC

Google Tests New Design With 16 Product Listing Ads; Which Brands Benefit Most?

When users click on a newly featured arrow beneath the PLAs, Google expands the results from five products to 16. This presents…

By Jessica Lee · 17 Jul 2013

Industry

Bing Grows Search Market Share – at Yahoo’s Expense, Not Google’s

ComScore's latest data for June indicates Bing and Yahoo are merely swapping market share, with Bing as the favorite for June 2013.…

By Jessica Lee · 17 Jul 2013

Analytics

Google Analytics Revolutionizes Advanced Segments

Google Analytics has announced several changes to segmentation are starting to roll out. Updates include segmentation based on users (not visits), cohort…

By Thom Craver · 17 Jul 2013

Development

7 Critical Web Redesign Considerations You Can’t Overlook

Planning a website redesign can be an extremely exciting process. While having a great looking website is awesome, technical SEO, content, and…

By Brad Miller · 17 Jul 2013

SEO

Google Warns: Don’t Insert Pages Into Users’ Browser History

Google has issued a special warning regarding a practice where a website inserts new pages into a user’s browsing history. Rather than…

By Jennifer Slegg · 17 Jul 2013

Industry

Google, Top Ad Networks Team With White House to Fight Piracy, Counterfeiting

The White House announced that an agreement with several of the largest Internet ad networks - including AOL, Google, Microsoft and Yahoo…

By Lawrence Latif · 17 Jul 2013

Mobile

Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

Today Google AdWords released a mobile research study that concluded 88 percent of ad clicks from mobile search are incremental to organic…

By Lisa Raehsler · 16 Jul 2013

SEO

How Affiliates Can Implement Future-Proof SEO

For many SEO affiliates, the last year was a very tough one, especially because of the two Google updates: Panda and Penguin.…

By Andre Alpar · 16 Jul 2013

Analytics

How to Use the Google Analytics Frequency & Recency Report

Do you know how many times users come back to your website over time? Have you considered how this information could help…

By Anna Lewis · 16 Jul 2013

SEO

SEO & Content: The Time is Now for Collaboration! [Data]

Whatever your current level of collaboration with content teams, consider ways in which you can work more closely with them. The data…

By Nathan Safran · 16 Jul 2013

SEO

Organic vs. Paid Listings: Do Users Know the Difference?

Research over the past year has shown conflicting data in the battle of paid versus organic search and which clicks are winning.…

By Jessica Lee · 15 Jul 2013

Industry

Rembrandt Self-Portrait Google Doodle Celebrates Great Dutch Painter

Today's Google Doodle honors Dutch painter Rembrandt van Rijn, considered one of the greatest portraitists of all time. He is perhaps best…

By Jennifer Slegg · 15 Jul 2013

SEO

In SEO, It’s Not What You Do, It’s How You Do It

Keeping up with the "how" is a constant effort of study, practice, tests, deep analysis, and years of experience. In the ever-evolving…

By Mark Jackson · 15 Jul 2013

PPC

From Keyword to Products Sold: Use Your Data to Gain PPC Optimization Insights

What is the downstream impact of the keywords you select in paid search? Understanding how often a keyword or keyword sets are…

By Jason Tabeling · 12 Jul 2013

SEO

2013 Search Ranking Factors Survey Results From Moz

Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors. While this…

By Jennifer Slegg · 11 Jul 2013

SEO

Matt Cutts: Short Website Downtime Won’t Hurt Your Search Rankings

Google's Distinguished Engineer says that if your website is down just for a day, such as your host being down or a…

By Jennifer Slegg · 11 Jul 2013

PPC

Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

RLSA offers a great potential to get creative and target potential customers by combining a visitor's website behavior with their subsequent search…

By Lisa Raehsler · 11 Jul 2013

Social

What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

Many brands are struggling to prioritize Google+ activity. An analysis reveals that despite Google heavily promoting the use of rel=”author”, adoption from…

By Kevin Gibbons · 11 Jul 2013

Content

Matt Cutts on Links & How to Succeed With Content Marketing

In a newly published interview with Eric Enge, Google's Matt Cutts chats about several aspects of marketing, and link building was front…

By Jessica Lee · 11 Jul 2013

Mobile

Google Overhauls Android Maps App

Google has given its Android Maps application a makeover. The update includes an overhauled interface with new discovery features that allow users…

By Lee Bell · 11 Jul 2013

Industry

The Dirty Lawsuit Could be First of its Kind in Reputation Management

The outcome of this trial is of particular interest to the reputation management industry. Reputation managers are watching closely to see if…

By Pierre Zarokian · 10 Jul 2013

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