Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,712 articles
Latest in Google

Reality Check: Google Isn’t ‘Killing’ Organic Search

A business owner measured the amount of space organic search results had in a SERP on a computer screen, and the finding was: 13 percent. Mainstream news sites…

By Jessica Lee · 10 Jul 2013

Industry

Google Paying to Have Ads Whitelisted on AdBlock Plus?

Google is reportedly paying browser extension Adblock Plus (and their parent company Eyeo) in order to ensure that their ads are displayed…

By Jennifer Slegg · 09 Jul 2013

Industry

Google’s Search Market Share in China Falls to Just 3%

While Google is the behemoth throughout most of the world, China is definitely not amongst the countries with high Google usage. In…

By Jennifer Slegg · 09 Jul 2013

SEO

Why Links Remain Critical to SEO Success

Google is now advising webmasters to focus on creating high-quality sites rather than building links. So link building is dead or dying…

By Julie Joyce · 09 Jul 2013

Mobile

The Mobile #PR Hookup: Telling Brand Stories & Optimizing News

A smartphone has almost become an extension of our body. But the reality is mobile phones are being used to stay connected…

By Lisa Buyer · 09 Jul 2013

Analytics

How to Use the Google Analytics New vs Returning Report

Google Analytics provides a helpful report called New vs Returning. This post will explain all about what this data is, when to…

By Anna Lewis · 09 Jul 2013

Industry

Google Faces £500,000 Fine if Privacy Policy Isn’t Changed by Sept. 20

Google appears unmoved by the threat of a potential fine of £500,000 from the Information Commissioner's Office after it was told that…

By Dan Worth · 09 Jul 2013

Industry

Flying Saucer Spotted in Google Doodle: How to Play the Roswell UFO Logo Game

UFO enthusiasts will love today’s Google Doodle, which celebrates the 66th anniversary of the Roswell UFO incident. You need to help the…

By Jennifer Slegg · 08 Jul 2013

SEO

Google’s Penguin 2.0 Algorithm: The Definitive Guide

While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has…

By Jayson Demers · 08 Jul 2013

SEO

How to Dominate the Entire First Page of Bing

Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn't the only…

By George Fischer · 08 Jul 2013

Content

Guest Posting: A Quick Start Guide

Done correctly, guest posting will generate great content, get social shares, drive traffic, attract links, and improve search rankings. This guide is…

By Chuck Price · 08 Jul 2013

Mobile

Augmented Reality & SEO: Search in an Annotated World

AR has experienced a slow evolution. While users have struggled with a fragmented ecosystem of AR apps, marketers have struggled with how…

By Rachel Pasqua · 05 Jul 2013

Social

Breaking Up With Your Spokesperson: Men’s Wearhouse Applied to Authorship

George Zimmer didn't have Google authorship, but he was the face of Men's Wearhouse. What happens if you implement authorship, making individuals…

By Christina Zila · 05 Jul 2013

Industry

Interactive 4th of July 2013 Google Doodle Takes You on a Road Trip Across America

It's Independence Day in the U.S., which observes the signing of the Declaration of Independence. America has celebrated every July 4th for…

By Danny Goodwin · 04 Jul 2013

Video

How to Make Money on YouTube: ‘Elementary’

YouTube has made a number of recent announcements aimed at helping more than a million YouTube Partners from 30+ countries around the…

By Greg Jarboe · 03 Jul 2013

Industry

Google Tests Bigger Images in New Look News Results

The previous thumbnail images, which were fairly small, have been replaced by a significantly larger image that takes up far more on-page…

By Jennifer Slegg · 03 Jul 2013

Industry

Russia’s Mail.Ru Drops Google Search, Launches Own Search Engine

There is a new international search engine on the scene. Mail.Ru, which is also known as My.com, has been serving Google search…

By Jennifer Slegg · 03 Jul 2013

Industry

Bing Images Adds License Search Filter

Bing has added another feature to Image Search. There is a new menu choice at the end of image search simply labeled…

By Thom Craver · 03 Jul 2013

SEO

Phanteguin: A Phantom & Penguin One-Two Punch From Google

There were two significant Google updates in May: Phantom and Penguin 2.0. Some websites were hit by both updates. Here's a deep…

By Glenn Gabe · 03 Jul 2013

SEO

Bing Gives Webmasters More Control Over Deep Links

Bing has announced changes to deep link management. You can now log into Bing Webmaster Tools and remove specific deep links that…

By Jennifer Slegg · 02 Jul 2013

Industry

Google Reader Closes: Save Your Data by July 15 Or Lose it Forever

Google Reader is no more. Google officially closed the doors on its popular RSS news reader yesterday. Today, it has posted a…

By Carly Page · 02 Jul 2013

Industry

In Memoriam: Warren “Ted” Ulle (Tedster of WebmasterWorld)

The search marketing industry lost one of its brilliant minds last week when Warren "Ted" Ulle, but better known throughout the industry…

By Jennifer Slegg · 02 Jul 2013

Video

How to Maximize Your Video Marketing Strategy With Google Hangouts On Air

There is a clear disconnect between the kind of content brands create versus what users actually consume. Here's how businesses and brands…

By Guillaume Bouchard · 02 Jul 2013

Video

Embedded Video Schema Markup: A 7-Step Checklist for Great Results

Couple solid authorship with good semantic markup best practices and you will achieve solid rankings. Here's a checklist of steps to follow…

By Carrie Hill · 02 Jul 2013

PPC

AdWords Review Extensions: Add Third-Party Testimonials to Ads

While ecommerce businesses have already had access to showing reviews in their ads, this new extension allows advertisers to add testimonials right…

By Jessica Lee · 01 Jul 2013

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