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Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,711 articles
Latest in Google

Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

Google's head of webspam gave a presentation packed with information for webmasters for his second day keynote at Pubcon Las Vegas 2013. Cutts talked Google's spam strategy, PageRank,…

By Jennifer Slegg · 24 Oct 2013

Mobile

Leap Motion and the Future of Gestural Search

When the Leap Motion Controller debuted, response was lukewarm at best. But there's little doubt that once the functionality is there, the…

By Rachel Pasqua · 24 Oct 2013

PPC

Google Says: Use AdWords Ad Extensions, Or Else

Google announced this week that they’d rolled out an update to their AdWords Ad Rank algorithm, factoring the use of ad extensions…

By Larry Kim · 24 Oct 2013

PPC

Google Rolls Out AdWords Ad Rank Algorithm Update

Yesterday, Google quietly rolled out an update to their AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad…

By Jennifer Slegg · 23 Oct 2013

Industry

Yahoo Remains Top Web Property: comScore

Yahoo sites remain in the top position for unique visitors in September, continuing to dominate over Google. This marks the third month…

By Jessica Lee · 23 Oct 2013

SEO

The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

The October 4th Penguin 2.1 Google update had significant consequences for some businesses. See how three different websites were impacted by 2.1,…

By Glenn Gabe · 23 Oct 2013

Industry

9 Ways to Prepare for a Future Without Cookie Tracking

With tighter privacy controls on tracking and personalization on the horizon, educating visitors on how digital information is collected and shared is…

By Garry Przyklenk · 23 Oct 2013

SEO

Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

Internet Marketing Ninjas COO Chris Boggs and Grant Simmons, director of SEO and social product at The Search Agency, shared their advice…

By Amanda DiSilvestro · 23 Oct 2013

Industry

Google’s Misogynistic Autocomplete Suggestions: Who’s Responsible?

A recent campaign by UN Women highlights misogyny in Google Autocomplete search suggestions. Is it realistic to think Google can play a…

By Jessica Lee · 22 Oct 2013

Analytics

Demographics and Interests: Coming to a Google Analytics Profile Near You

Learn how to access and activate interest, age and geo audience reporting in Google Analytics. Columnist Carrie Hill guides marketers through set-up…

By Carrie Hill · 22 Oct 2013

PPC

How B2B Advertisers Can Use Q4 to Dominate Q1

Q4 doesn't have to be a wasteland. Till the soil of this fertile time of year so that your crops in Q1…

By Joseph Kerschbaum · 22 Oct 2013

PPC

Facebook Exchange Coming to DoubleClick Bid Manager ‘In a Few Months’

The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants…

By Jennifer Slegg · 21 Oct 2013

Industry

Google Doodle Pays Homage to ‘Salsa Queen’ Celia Cruz

Google honors the Cuban-American entertainer who became known as the "Salsa Queen" amongst adoring fans. During her reign, Celia Cruz garnered several…

By Jessica Lee · 21 Oct 2013

Analytics

How to Use PPC Data to Guide SEO Strategy in a ‘(Not Provided)’ World

Page level tracking is more important than ever. Google has forced us to look at what pages are ranking and where, then…

By Ben Goodsell · 21 Oct 2013

Industry

20 Inspiring (Mildly Edited) Historical Quotes About SEO & Social

We often quote the famouse words of great philosophers, artists, and politicians. But what would Shakespeare, FDR, Bacon, Marx, and others have…

By Simon Heseltine · 21 Oct 2013

SEO

3 Key Ways B2B SEO Impacts Demand Generation Efforts

SEO plays a key role in demand generation initiatives by cultivating significant organic search traffic and leads. Here are critical points B2B…

By Derek Edmond · 18 Oct 2013

Video

AOL Races Past Google to Becomes Top U.S. Video Ad Property

In September 2013, 188.7 million Americans watched 46 billion online content videos, while the number of video ad views totaled 22.9 billion.…

By Greg Jarboe · 18 Oct 2013

Content

Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

If you're doing guest blogging and want to avoid getting in trouble with Google, you definitely want to do it in moderation,…

By Jennifer Slegg · 17 Oct 2013

Industry

5 Tips to Get Your Product Feed Ready for the Holidays

Getting your inventory feeds in shape will help capture as much high quality traffic as possible. Here's how to make those inventory…

By Dave Schwartz · 17 Oct 2013

PPC

All Google AdWords Advertisers Gain Access to Review Extensions

Review extensions for AdWords have moved from beta and is being rolled out to all AdWords accounts. This extension allows advertisers to…

By Jennifer Slegg · 16 Oct 2013

PPC

Mobile Trumps Desktop in Paid Search Click Share [Study]

The Search Agency has released its State of Paid Search Report for Q3 2013 which showed advertising spend is up across Google…

By Jessica Lee · 16 Oct 2013

Analytics

Google Keyword ‘(Not Provided)’: How to Move Forward

Learn what the loss of keyword data really means, how you can measure SEO success and performance now, and how to research…

By Catfish Comstock · 16 Oct 2013

Analytics

Google Analytics Hostname Report – Great for Troubleshooting

The Google Analytics Hostname Report has many benefits, but is often underused as it is slightly hidden away under Technology and Network…

By Anna Lewis · 16 Oct 2013

SEO

Big Brands, Google, Penalties & You

If you mimic all the good things brands do well, Google will give you some of those authority and quality points. Though…

By Kristine Schachinger · 16 Oct 2013

SEO

Google’s Matt Cutts on Search vs. Social: Don’t Rely on Just One Channel

Rather than spending your time trying to figure out every little nuance of Google's search algorithm and seeking shortcuts, Matt Cutts says…

By Jennifer Slegg · 15 Oct 2013

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