Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,711 articles
Latest in Google

Search Revenues Hit $8.7 Billion in First Half of 2013

The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, according to the Interactive Advertising Bureau. Revenue from search increased…

By Jennifer Slegg · 15 Oct 2013

Development

Technical SEO for Nontechnical People

While you may not be able to personally fix technical SEO issues, knowing what to look for and how to fix it…

By Erin Everhart · 15 Oct 2013

PPC

6 More PPC Tasks That Are Ideal for an Intern

Internships can be a win-win for both the intern and the company. Hiring the right intern can be a big help to…

By Melissa Mackey · 15 Oct 2013

Social

Google Shared Endorsements Ads to Include User Names, Photos, Ratings, Comments

Google+ announced upcoming updates to its terms of service agreement that clarified how a user's name and profile photo could show up…

By Jessica Lee · 14 Oct 2013

Development

Metadata & You: Best Practices, Benefits & Implementation Made Easy

The benefits of getting the right metadata into your code are many and they go beyond SEO to social media and brand…

By Andrew Delamarter · 14 Oct 2013

SEO

3 SEO Success Factors for 2014

What will successful SEO look like in 2014? It will mean allowing your audience to help you build a local presence; building…

By Josh Mccoy · 14 Oct 2013

SEO

Will Google Punish a Guest Posting Strategy Due to Unnatural Link Patterns?

After dropping in Google's SERPs due to an algorithmic change, pursuing guest posting opportunities may look like an attractive option to recover…

By Eric Ward · 14 Oct 2013

Industry

Bing It On Challenge Hits London: Bing Still Finds Bing Superior to Google

Just days after the validity of the Bing It On Challenge faced serious questions, Microsoft has apparently decided that people need more…

By Dave Neal · 14 Oct 2013

Industry

Black Friday Readiness With Search in Mind: Is Your Business Ready?

Thirty percent of consumers begin their holiday shopping before Halloween. Be ready. Pay attention to how search influences the customer journey and…

By Jori Ford · 13 Oct 2013

Mobile

New Google Playbook Outlines 5 Essentials of a Mobile Strategy

Taking a fresh look at the mobile landscape, Google has outlined five critical questions that businesses should address when developing a mobile…

By Matt Kapko · 11 Oct 2013

SEO

Securing the Future of SEO: Global Brands & 5 ‘(Not Provided)’ Solutions

SEO has changed forever. Authority, relevancy, and influence will dictate how we optimize going forward. Future SEO revolves around these three centers…

By Andy Betts · 11 Oct 2013

SEO

Link Building 101: Finding Web Mentions

Monitoring and searching for mentions of your website, brand, product, or company is a common link building tactic. Here's how to successfully…

By Jon Ball · 11 Oct 2013

SEO

7 Ways to Make Your Google Search Result Stand Out

The competition for search engine real estate is fierce. Don't be satisfied with a Google listing that doesn't highlight you from your…

By Matt Morgan · 11 Oct 2013

SEO

Dissecting Moz’s 2013 Search Engine Ranking Factors

Moz has published their 2013 Search Engine Ranking Factors report with the input of 120+ SEO professionals and a scientific approach. The…

By Doc Sheldon · 10 Oct 2013

Local

Google Doesn’t Consider Geolocation Techniques Spam

If you serve country-specific content to end users, you won't be penalized as long as you make sure that what you serve…

By Jennifer Slegg · 10 Oct 2013

Mobile

Fortune 100 Companies Not Measuring Up in Mobile [Study]

The Search Agency is keeping score on Fortune 100 companies and their mobile experience. What they found were less-than-perfect scores among the…

By Jessica Lee · 10 Oct 2013

SEO

Is Google Getting Ready to Retire PageRank?

If you eagerly watch your PageRank bar to check for any tiny little fluctuation, you've probably noticed that it hardly ever changes.…

By Jennifer Slegg · 10 Oct 2013

Industry

Google & Yahoo Reveal the Most Searched For Halloween Costumes of 2013

Thinking of dressing up as a Minion for Halloween this year? Judging by recent searches, you aren't the only one. Both Google…

By Danny Goodwin · 10 Oct 2013

Analytics

Organic Search Noticeably Absent From Google Analytics 2013 Summit

Organic search traffic data is extremely important to businesses to assess website performance and make informed, data-driven decisions. But 14 new products…

By Rebecca Murtagh · 10 Oct 2013

Local

4 Terrifying Local Search Marketing & SEO Mistakes

Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of…

By Adam Dorfman · 10 Oct 2013

SEO

Google Penguin 2.1: Who Got Hit?

Penguin is back, and link spam cannot run and hide. With the 2.1 data refresh, G-Squared Interactive looked at factors that triggered…

By Jessica Lee · 09 Oct 2013

SEO

Google Algorithm Tweak Tries to Squash Mug Shot Websites

Google is putting the kibosh on the controversial for-profit mug shot website industry through a recent algorithmic update that extracts such sites…

By Jessica Lee · 09 Oct 2013

PPC

Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

A typical small business advertiser spends $1,200 a month on PPC, but wastes 25 percent, on average, according to a new WordStream…

By Danny Goodwin · 09 Oct 2013

Local

4 Google Carousel Optimization Tips

Google Carousel presents a new opportunity to appear at the top of the search results, but with it also comes some new…

By Jim Yu · 09 Oct 2013

Analytics

The Causal Nexus of SEO

Everything you do won't necessarily lead directly to more rankings, traffic, or sales, but that doesn't mean it didn't work; it may…

By Jennifer Van Iderstyne · 09 Oct 2013

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