Google.
Mobile Trumps Desktop in Paid Search Click Share [Study]
The Search Agency has released its State of Paid Search Report for Q3 2013 which showed advertising spend is up across Google and Bing networks, and mobile devices…
Big Brands, Google, Penalties & You
If you mimic all the good things brands do well, Google will give you some of those authority and quality points. Though…
Google’s Matt Cutts on Search vs. Social: Don’t Rely on Just One Channel
Rather than spending your time trying to figure out every little nuance of Google's search algorithm and seeking shortcuts, Matt Cutts says…
Search Revenues Hit $8.7 Billion in First Half of 2013
The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, according to the Interactive…
U.S. Paid Search Spend Continues Rising in Q3 2013
Several reports offer a healthy roundup of paid search spending and a positive outlook for the remainder of 2013. Insights from RKG,…
Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content
If you run an ecommerce site and you've seen traffic flat-line, slowly erode, or fall off a cliff, then product page content…
Technical SEO for Nontechnical People
While you may not be able to personally fix technical SEO issues, knowing what to look for and how to fix it…
6 More PPC Tasks That Are Ideal for an Intern
Internships can be a win-win for both the intern and the company. Hiring the right intern can be a big help to…
Google Shared Endorsements Ads to Include User Names, Photos, Ratings, Comments
Google+ announced upcoming updates to its terms of service agreement that clarified how a user's name and profile photo could show up…
Metadata & You: Best Practices, Benefits & Implementation Made Easy
The benefits of getting the right metadata into your code are many and they go beyond SEO to social media and brand…
3 SEO Success Factors for 2014
What will successful SEO look like in 2014? It will mean allowing your audience to help you build a local presence; building…
Will Google Punish a Guest Posting Strategy Due to Unnatural Link Patterns?
After dropping in Google's SERPs due to an algorithmic change, pursuing guest posting opportunities may look like an attractive option to recover…
Bing It On Challenge Hits London: Bing Still Finds Bing Superior to Google
Just days after the validity of the Bing It On Challenge faced serious questions, Microsoft has apparently decided that people need more…
Black Friday Readiness With Search in Mind: Is Your Business Ready?
Thirty percent of consumers begin their holiday shopping before Halloween. Be ready. Pay attention to how search influences the customer journey and…
New Google Playbook Outlines 5 Essentials of a Mobile Strategy
Taking a fresh look at the mobile landscape, Google has outlined five critical questions that businesses should address when developing a mobile…
Securing the Future of SEO: Global Brands & 5 ‘(Not Provided)’ Solutions
SEO has changed forever. Authority, relevancy, and influence will dictate how we optimize going forward. Future SEO revolves around these three centers…
Link Building 101: Finding Web Mentions
Monitoring and searching for mentions of your website, brand, product, or company is a common link building tactic. Here's how to successfully…
7 Ways to Make Your Google Search Result Stand Out
The competition for search engine real estate is fierce. Don't be satisfied with a Google listing that doesn't highlight you from your…
Dissecting Moz’s 2013 Search Engine Ranking Factors
Moz has published their 2013 Search Engine Ranking Factors report with the input of 120+ SEO professionals and a scientific approach. The…
Google Doesn’t Consider Geolocation Techniques Spam
If you serve country-specific content to end users, you won't be penalized as long as you make sure that what you serve…
Fortune 100 Companies Not Measuring Up in Mobile [Study]
The Search Agency is keeping score on Fortune 100 companies and their mobile experience. What they found were less-than-perfect scores among the…
Is Google Getting Ready to Retire PageRank?
If you eagerly watch your PageRank bar to check for any tiny little fluctuation, you've probably noticed that it hardly ever changes.…
Google & Yahoo Reveal the Most Searched For Halloween Costumes of 2013
Thinking of dressing up as a Minion for Halloween this year? Judging by recent searches, you aren't the only one. Both Google…
Organic Search Noticeably Absent From Google Analytics 2013 Summit
Organic search traffic data is extremely important to businesses to assess website performance and make informed, data-driven decisions. But 14 new products…
4 Terrifying Local Search Marketing & SEO Mistakes
Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of…
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