Google.
Validity of Bing It On Challenge Results Put Bing on Defense
According to Bing, in blind testing, users prefer Bing over Google. But a new survey has ignited a huge debate by questioning the validity of the Bing It…
Why Users Delete Your Mobile App
Mobile customers are intolerant and fickle. Making users aware of your app can be competitive and expensive, so don't put out apps…
Google Adds Local Availability, Local Storefront for Product Listing Ads
Google has unveiled two new local features for product listing ads (PLAs) to a limited number of retailers: local availability and local…
BrightEdge Shifts Marketers from Keyword to Page Performance
For some time, BrightEdge has been watching trends in search and preparing for the day that Google unleashed 100 percent secure search.…
What ‘(Not Provided)’ & Google Hummingbird Mean for Small Business SEO
Small business owners who once obsessed over their top keyword rankings and traffic from a few money terms now need to adjust…
Sitemaps & SEO: An Introductory Guide
Sitemaps help ensure your site is fully indexed by feeding your content to search engines – be it a standard XML, or…
Matt Cutts: Google Penguin 2.1 is Going Live Today
Google Penguin 2.1 is launching today, according to Google's Distinguished Engineer Matt Cutts. The first update to the second-generation Penguin algorithm designed…
Link Building 101: Competitor Analysis
Competitor backlink analysis is great – you get the initial research into the industry done, it helps you understand the competition, and…
5 Ways to Unlock the Value of the AdWords Dimensions Tab
The Dimensions tab in Google AdWords has a lot of data that you can tap into to identify insights that will take…
Marin Bridges the Gap in Tracking Advertising and SEO Across Engines
Marin Software’s latest feature release, Channel Connect, allows advertisers to track ROI across search engines outside of Google and Bing, as well…
Google Fails to Keep Chrome for iOS Incognito Mode Searches Private
UK development and design firm Parallax spotted the flaw in the latest version of the Chrome app that Google has updated to…
Google Acquires Flutter, Creator of Hand Gesture Recognition Technology
Google has made another technology startup acquisition, with the very interesting acquisition of Flutter, a company that has created gesture recognition technology…
Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]
UK-based MathSight attempted to analyze Google's Penguin 2.0 algorithm update through a reverse engineering process. What that data suggested is that Penguin…
After ‘(Not Provided)’ & Hummingbird, Where is Google Taking Us Next?
Google unleashed a one-two punch of moving entirely to secure search and rolling out a brand new algorithm known as Hummingbird. Here's…
Google UK Paid £11.6 Million in Corporation Tax in 2012
Google's UK division paid a tax rate of 2.6 percent on non-U.S. income because it designates its UK operation as primarily marketing…
Google Gives Advice on How to Expand Your Website to More Languages
Considering expansion into different countries and languages? Google's Maile Ohye offers some great advice and best practices for expanding into additional languages…
Matt Cutts: You Don’t Have to Nofollow Internal Links
A recent Google webmaster help video from Google's Matt Cutts brings up an interesting question: should a webmaster nofollow internal links within…
5 Things We’ve Learned From Google’s New War on Links
Is Google taking a less tolerant stance on "spam"? Which link types are most often classified as "unnatural"? How much can exact…
Using the Google Analytics Service Provider Report for Lead Generation & Insight
The Service Provider Report is a small but significant report in Google Analytics that offers a lot of value. It's great for…
How to Build an Analytics Package to Measure Off-Site Content Distribution
Whether it's a publisher, social network, or curation platform, marketers have a hard time figuring out how to grade performance in a…
Google Web Designer Beta Launches for Advertisers
Google has announced the launch of the Google Web Designer, which was released as a public beta. The free tool enables advertisers…
Google Fixes Webmaster Tools Bug, Missing Search Query Data to Return
Webmasters can breathe a sigh of relief. The missing keyword data in Google Webmaster Tools was simply a bug, Google has confirmed.…
InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing
The company’s latest feature gives more data to users of its application about the competition for the topics that content creators want…
How to Build Links Using Expired Domains
Many people have had great success snapping up expired domains and using those sites for link building purposes, but you must make…
New AdWords Estimated Total Conversions Tracks Consumer Purchases Across Devices
Google AdWords has announced a major reporting update to conversion tracking called Estimated Total Conversions. This feature provides estimates of conversions that…
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