Google.
Google Measures Conversions Across Browsers, Apps
The latest addition to AdWords allows marketers to track conversions that start in browsers and end in-app, and vice versa.
Purchases on Google One of Many Upcoming Mobile Shopping Enhancements
A Google buy button has been the subject of speculation for months. The search giant announced its upcoming release, along with other…
Bing Data Reveals Purchase-Powerful Audience
New audience stats for Bing advertisers reveals a wealthy audience - one-third has a household income of six figures - that spends…
Mobile Search Spend Increases 71 Percent From Last Year [Study]
According to recent research from IgnitionOne, paid search is up year-over-year, particularly in mobile. Meanwhile, Facebook's display growth continues to threaten Google.
Google Maps Now Shareable Across Devices
Google Maps users can now share maps from desktop to mobile, according to a recent Google+ post.
3 Tips for Understanding Your “Courtship” with Search Engines
SEO is all about conveying your entire makeup - why you're a reputable, authoritative entity - which makes for a pretty strong…
Which Placements Should I Exclude on the Google Display Network?
The display network can be inconsistent - so when deciding which sites you shouldn't serve, it's important to focus on performance, brand…
Why Do Organic and Paid Search Traffic Have So Much Crossover?
Increased awareness of both types of traffic and various algorithm updates have factored into the increased convergence of organic and paid search…
Four Link Lessons from #SESAtlanta
SEOs and marketers from Cheapflights, Care.org, CNN and the Atlanta Hawks discussed their top strategies for keeping sites relevant at SES Atlanta.
Is Your Site Configured For the International Googlebot?
Google has improved the way it crawls, indexes and ranks sites with international content. Understanding these changes is crucial for those creating…