Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,711 articles
Latest in Google

Fine Tuning Your Local Keyword Research Using Google Trends

Local keyword research is often tricky due to low query volumes. And if you're just starting out, you may not have analytics data to pull from. Here's how…

By Mike Wilton · 01 Oct 2013

Video

YouTube’s New Comment System: 7 Things Video Marketers Should Do

In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with…

By Greg Jarboe · 30 Sep 2013

Analytics

Google ‘(Not Provided)’ Keywords: 10 Ways to Get Organic Search Data

Secure search is here, taking away valuable analytics data on keywords. But there are some workarounds you can use in order to…

By Jennifer Slegg · 30 Sep 2013

Content

How to Build Your First Content Marketing Strategy

Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're…

By Jayson Demers · 30 Sep 2013

SEO

Online Reputation Management (ORM): A Quick Guide

This guide will show you the best ways to manage online reputation problems by claiming your profiles on trusted websites, creating and…

By Chuck Price · 30 Sep 2013

PPC

Riding the Motivation Wave in Search Engine Marketing

The act of searching Google is indicative of a motivational peak in a searcher. To earn that prospect's business or get the…

By Howard Jacobson · 30 Sep 2013

Local

Google Street View Takes You Into CERN

"We're delighted that CERN opened its doors to Google Maps Street View allowing anyone, anywhere in the world to take a peek…

By Dave Neal · 29 Sep 2013

Industry

5 Ways the Internet Celebrated ‘(Not Provided)’

Our Google keywords may be gone, but our sense of humor is still here. Though the news was frustrating, our industry still…

By Victoria Edwards · 28 Sep 2013

Industry

Google Knowledge Graph Adds Filters, Comparisons

Google has added a new filter tool and comparisons as the search giant continues to expand its Knowledge Graph search results. The…

By Danny Goodwin · 27 Sep 2013

Mobile

Google Updates Android Search App; Teases New iPhone/iPad Search App

Google pushed out several updates to the Google Search app for Android 4.1+ users this week. The company also revealed plans for…

By Danny Goodwin · 27 Sep 2013

Social

Hashtags Come to Google Search Results

Now when you search Google for hashtags, Google will add related Google+ posts to the right of regular search results, as long…

By Jennifer Slegg · 27 Sep 2013

SEO

Link Building 101: 404 Pages & Link Reclamation

Salvaging a few quality links can be a quick win – especially at the start of a link building campaign, when you're…

By Jon Ball · 27 Sep 2013

Industry

Google in 1998: New Easter Egg Takes You Back in Time

To celebrate its 15th birthday, Google decided to share a neat Easter egg showing how Google used to look in 1998. To…

By Victoria Edwards · 26 Sep 2013

Industry

Google Hummingbird Takes Flight: Biggest Change to Search Since Caffeine

Google quietly made a huge change to its core search technology in the past month, one that affects about 90 percent of…

By Danny Goodwin · 26 Sep 2013

Development

Does Google Penalize For Invalid HTML? Matt Cutts Says No

It's easy to make a mistake when trying to create perfect HTML code that validates correctly every time. So how important is…

By Jennifer Slegg · 26 Sep 2013

PPC

Remarketing Lists for Search Ads: 4 Smart Strategies

Remarketing Lists for Search Ads opens up a lot of potential strategies for AdWords advertisers. Here are some of the most common…

By Alistair Dent · 26 Sep 2013

PPC

12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

Regardless of your product or service offering, you should start reviewing, planning, organizing, and optimizing for Q4 right now. Here's a checklist…

By Joseph Kerschbaum · 26 Sep 2013

Local

How Will Voice Search Change SEO for Local Stores & Global Enterprises?

Voice search can be more convenient, quicker, and it continues to gain popularity worldwide. Marketers must adapt new search strategies to optimize…

By David Cato · 26 Sep 2013

Industry

Major Search Engines and Directories

When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and…

By Dave Davies · 26 Sep 2013

Video

Google Overhauls YouTube Comments Using Google+

YouTube comments that are more relevant will move to the top of the comments list instead of the most recent. Google said…

By Lee Bell · 25 Sep 2013

SEO

The Relentless Pounding of Google Panda: Why SEO Band-Aids Won’t Work

If a website gets hit by Google Panda, small fixes won't be effective. Panda absolutely can strike again, and if it does,…

By Glenn Gabe · 25 Sep 2013

SEO

Removing Unnatural Links by Removing Pages on Your Website

Trying to clean up your backlink profile? If your site has sunk in Google's search results due to a large number of…

By Marie Haynes · 25 Sep 2013

Mobile

Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

Whether someone is searching on their mobile device for a restaurant, a local service, or a car rental, the presence of a…

By Danny Goodwin · 24 Sep 2013

SEO

5 Steps to Dominate Your Niche on Google

Dominating your niche on Google can be very profitable. Ranking well for keywords related to your specific niche helps drive higher quality…

By Jay Taylor · 24 Sep 2013

Mobile

3 Essentials for Great Mobile SEO

Ready to ignite a sincerely user-centric mobile plan? When it comes to your mobile SEO strategy, it's critical to identify user intent…

By Guillaume Bouchard · 24 Sep 2013

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