Google.
AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers
In August, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion, according to comScore. AOL has climbed into…
How Search Engines Rank Web Pages
These are the core concepts of modern search – ranking factors, signals, graphs, and personalization. This is neither a guide to Google…
Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats
Move over Carson Daly and "The Today Show". Meet the new social media talk shows: Google+ Hangouts and TwitterChats. Brands of all…
Why Is It So Hard to Increase Your Search Rankings By One Spot?
The way to be perceived by Google as the best is, in fact, to be the best. You have to do that…
6 Things We Learned From Marissa Mayer and Mark Zuckerberg at TechCrunch Disrupt 2013
Yahoo CEO Marissa Mayer and Facebook CEO Mark Zuckerberg discussed many subjects including logos, growing users, smart investments, mobile, PRISM, and even…
New MPAA Report Blames Google, Search Engines for Piracy
The report found that three-quarters of respondents admitted using search engines as a route to their plundered content and that 58% of…
YouTube to Add Offline Viewing to Mobile Apps
At the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet…
Google to Ditch Cookies, Start Tracking Users With Anonymous Identifier?
In what could have a significant impact for advertisers, Google is reportedly considering a change to how they track users online. Google…
How to Turn the Google Analytics Visitors Flow Report Into Your Secret CRO Weapon
The Google Analytics Visitors Flow report is truly a handy way to visualize what's happening on a website. Today's the day you…
Smartwatches & Search: New Form Factors, New Behaviors, New Rules
Search marketers have a new set of screens to contend with. What are the rules of content strategy and SEO in this…
Promote Yourself: 5 Rules for Career Success From Dan Schawbel
Knowing how to promote yourself, your client, your business, or your employers takes a whole new level of skill and expertise. The…
The Future of Local Search: 5 Layers of Local
Local search is broken. To improve your local search strategy for both now and the future, you need to understand the growing…
Understanding Link-Based Negative SEO
Negative SEO is a large concern for webmasters, especially those in competitive niches. Here are some distinctions about types of link-based negative…
10 Common Google PLA Mistakes (And How to Fix Them!)
Google's Product Listing Adds have posed serious challenges for retailers of all sizes. Here are 10 of the most common mistakes that…
How to Build Links With Location Relevance
Even if you offer your services nationwide, being local has become an important ranking factor for Google. Try to cover the most…
FTC Giving Native Advertising a Closer Look
The FTC has announced they will hold a workshop on the subject of native advertising in December. While the fact that holding…
Matt Cutts: Too Many nofollow Links Won’t Hurt Your Google Search Rankings
Nofollowing a link is a great way to tell Google you don't want to pass PageRank for a particular link. But what…
Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF
Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a…
New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion
Businesses often own and operate multiple sites and multiple AdWords accounts. Google recently released two updates to help advertisers better understand how…
Google Trends Adds Trending Charts, 30 Days of Hot Searches
Google Trends has updated the Top Charts to show what's trending by search volume and compared to normal search volume. You can…
Matt Cutts Talks Google Panda Basics: Make Sure You’ve Got Quality Content
What should you do if you think your site might be affected by Google's Panda algorithm? And what types of content get…
Converged Media in Marketing Starts With Breaking Down Silos
Why do marketers still consider digital and traditional marketing as separate, isolated creatures? Better yet, why is SEO still segregated from social,…
New Study Finds Google+ Shares Don’t Cause Higher Search Rankings
Stone Temple Consulting has conducted a study of the impact of Google+ shares on search rankings. The study shows that while Google+…
How to Increase the Profitability of Your Content
Do you have pages that drive conversions but aren't as prominent as they could be in the site structure or user's click…
Is Google Putting Less Emphasis on Links as Part of Their Algorithm?
Does it seem like Google is putting less emphasis on links as part of their algorithm? While some types of links are…
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