Google.
Google Earth Turns Ten and Adds Two New Features
For its tenth birthday, Google Earth has added two new ways to explore the world: Voyager, which offers 3D city views, and…
12 Add-Ons When Setting Up Google Analytics
Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips.
Does Thumbtack + Google Ventures = Conflict of Interest?
Recently, Thumbtack.com was penalized by Google for violating Webmaster Guidelines. Was the penalty removed because of the site's involvement with Google Ventures?
AdWords Update Combats “Fat Finger Syndrome”
A new Google AdWords update will help advertisers to better differentiate purposeful from accidental ad taps.
Local Search Take-Aways from Mary Meeker’s 2015 Internet Trends Report
Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world -…
Micro-Moments and Search
Search is key for marketers to leverage for micro-moments, defined by Google as short bursts of activity when consumers use their mobile…
Google Answer Boxes: The What, Why and How
Together, greater mobile adoption, shorter attention spans and increased multitasking point to a greater relevance of Google's Answer Boxes.
Come On, Google. Let the Little Guy Earn a Link!
Though Google's position that great content will result in links works for large companies, it doesn't always work that way for small…
The Final Hurdle Is Cleared – Apps Will Replace Websites
Search engines can't yet crawl and discover content within an app, but Google's quiet acquisition of an app-streaming platform shows the industry…
Putting Your Product Feed to Work Across Search and Social
Product Listing Ads are key for retailers - not just through Google and Bing campaigns, but across social platforms like Facebook, as…