Google.
9 Year-Over-Year Data Points Every SEO Should Monitor
Because there's so much seasonality in search, this columnist prefers long-term analytics when it comes to organic traffic based on location, demographic…
Are You Optimistic About SEO?
Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on…
Google May Not Give a F*** About Twitter, But Experts Say It Should
Twitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits…
Can Siri’s Voicemail Transcription Help Apple Pull Ahead?
Siri transcribing voicemails is a feature rumored to be in the works. Could that help Apple pull ahead of Microsoft and Google…
5 Best Ad Copy Test Procedures To Stand By
It's paramount for every PPC professional to test their retail ad copy. This columnist recommends doing one test at a time for…
Partnership Rewards Seahawks Fans for Searching with Bing
Bing has been giving users rewards points for years, but a new partnership with the Seattle Seahawks marks the first time a…
Only 21% of Marketers Include SEO in Their Budgets [Study]
Industry experts have cited unfamiliarity and a lack of standards as reasons why marketers routinely ignore SEO when making their budgets, as…
7 SEO Tools to Improve Content Marketing
Do you need to power a content marketing campaign? Here are seven key SEO tools to help you do it.
The Future of Augmented Reality
Experts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progressively transition…
The Other Secure Search Issue: When to Use HTTPS
Google strongly encourages HTTPS for its potential to make the Internet safer. You should consider the nature of your site before making…