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Google Whipped by Censorship Ruling in Max Mosley S&M Case
Former Formula One racing president Max Mosley beat Google in a French court which ruled Google must police certain S&M images of Mosley from showing up in the…
Google Doodle Administers Rorschach Inkblot Test
Today's interactive Google Doodle honors Swiss psychologist Hermann Rorschach, best known for creating the Rorschach inkblot test. The Doodle adds a layer…
The Role of #Hashtags in Social Media and Search
Hashtags can be extremely powerful. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social…
315 Businesses Boost Rankings by Optimizing Their Google+ Local Pages [Study]
After enhancing their Google+ profiles, the businesses increased the instances in which they ranked in the top seven local positions by 179…
No. 1 Position in AdWords Doesn’t Always Get Highest CTR [Study]
Digital marketing agency Accuracast released research that showed while the No. 1 position in Google's paid search results garnered the highest CTR,…
Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search
Six key takeaways from Rand Fishkin, CEO of Moz, on local search for national brands, how to stand out with content marketing,…
Marketers Talk Hummingbird, ‘(Not Provided)’ & More Ahead of SES Chicago 2013
Several Meetup Groups plan to converge on the SES Chicago conference this week. Here, organizers of several of these groups share insights…
Could Bing Ever Overtake Google in Search?
Google has dominated search, but Microsoft has a real opportunity to influence searcher behavior and Bing adoption through the integration of Bing…
The Continued Collision of Big Data with Mobile & Local
We're seeing lots of other interesting technologies bubble up to better track the offline effectiveness of online and mobile ads like search.…
Google Penguin Got You Down? Work on Customer Service
You can redirect your energy into activities that have a positive return. Customer service is an area where many small businesses do…
3 Google Shopping Campaign Challenges & Solutions
PLAs have been tremendously successful at increasing paid media exposure and driving incremental revenue. However, advertisers are still dealing with a number…
How to Maximize Sales and ROI on Black Friday and Cyber Monday in 7 Steps
In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and Penguin updates. Here's how to interpret…
Content Marketing for Small Business: The Five Ws
Do everything you can to get your good content out there and follow its traction. Even if you're a small business, you…
Google Webmaster Tools Now Highlights Security Issues
A new section within Webmaster Tools offers a portal for "Security Issues" to alert webmasters when they have a security issue or…
Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]
A BrandVerity study examining how many online travel agencies featured ads in paid search results when searching for a hotel's brand name…
Google AdWords Bidding Strategies: The Complete Guide
While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Use this guide to skillfully…
Writing Content for Users vs. Search Engines: Is There Still a Difference?
Keywords are less crucial than they once were now that algorithms have progressed well beyond simply synonyms. They're beginning to be able…
Google Inks Cross Media Ad Deal With Publicis
Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web…
Google+ Hangouts on Air, Videos & Photos Enhancements Revealed
Google+ unveiled a series of 18 enhancements and upgrades across their photo, video and Hangouts offerings today. Most notably, the social giant…
Matt Cutts: Larger Websites Don’t Automatically Rank Higher on Google
Having a large amount of indexed pages doesn't automatically give you a higher ranking, but having more pages provides more potential for…
21 Best FREE SEO Tools for On-Page Optimization
To reach the top of the SERPs and stay there, your website must deserve to be there. It needs to be the…
30 Quick & Easy Ways to Increase Your Site’s Linkability
Little changes can have big results. Here's a list of a few quick things that any client can do on his or…
Social Video ROI: Relationships That Convert
Social video is most apt to be successful for your business when you stop thinking about "going viral" and really focus on…
Gamification in Marketing: Lessons from the Khan Academy Website
Your website may not be as popular as Khan Academy, and you probably aren't teaching math, but you can use valuable principles…
5 Google AdWords Enhanced Campaign Tips for Efficiency & Better Performance
Early adopters may have had the first jump on Enhanced Campaigns, but it’s definitely not too late to take advantage. See 5…
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