Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,746 articles
SEO

Google Updates Above the Fold Page Layout Algorithm

Google’s Matt Cutts has announced the first official update to January’s Page Layout algorithm, designed to reward sites with content, rather than…

By Miranda Miller · 10 Oct 2012

SEO

53% of Organic Search Clicks Go to First Link [Study]

When it comes to paid search, 55 percent of search engine results pages have ads. Although 61 percent of paid search ads…

By Miranda Miller · 10 Oct 2012

Analytics

4 Google Analytics Features You Probably Haven’t Used

With every new feature, Google Analytics becomes more powerful, but also more complex. Hidden in the nest of menus are 4 powerful…

By Alex Cohen · 10 Oct 2012

Content

How to Create an Editorial Calendar That Will Grow Your Audience

Editorial calendars can help content managers, SEO professionals, and businesses organize content and blog posts efficiently and develop a content machine that…

By Christina Zila · 10 Oct 2012

PPC

How & Why to Measure PPC Account Health

Are you wasting marketing dollars on queries that never convert? It’s time to find out. After conducting a good search account audit…

By Will Lin · 10 Oct 2012

SEO

Winning Friends, Influencing People: 71% of SEOs Report More Company Buy-In

The trends suggest SEO has been increasingly maturing in the organization and the barriers of skepticism that have historically kept enterprise SEO…

By Nathan Safran · 09 Oct 2012

Mobile

Google Brings Street View to Mobile Browsers

Google has updated the mobile version of its Maps application, which will allow users to access the Street View function on iOS…

By Shaun Nichols · 09 Oct 2012

Mobile

Desktop Map Searches Increasingly Shifting to Mobile

More consumers are integrating mapping into their mobile lives. That behavior will only increase as location-based technology develops further. Desktop map searches…

By Eli Goodman · 08 Oct 2012

SEO

Why Do Some Sites Rank Faster Than Others?

SEO prospects continue to ask, “How long until I’ll see results”? As with most things in SEO, the question begs more questions:…

By Mark Jackson · 07 Oct 2012

SEO

Google Penguin Refresh Completes Trilogy of Search Terror for SEOs

Halloween isn’t until Oct. 31, but some SEOs have been dealing with an unexpected horrifying start to the month. A Google Penguin…

By Danny Goodwin · 06 Oct 2012