Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
SEO

Google, Penalties & the Disavow Links Tool: The Big Game Theory

Google’s new tool allowing people to delete spammy backlinks you don’t trust has been met with much fanfare as the “answer” to…

By Simon Penson · 22 Oct 2012

SEO

5 Virtues to Help SEOs Achieve Workplace Enlightenment

SEO professionals are constantly coping with never-ending Google updates, but you can achieve enlightenment working in the search industry. Here are five…

By Ben Goodsell · 22 Oct 2012

PPC

Guidelines for Running a Successful Competitor Brand Name Campaign

Bidding on competitor based keywords is often a highly debated paid search strategy. While some may frown on it, there is plenty…

By Justin Freid · 19 Oct 2012

Mobile

Dialing Into Success with Google AdWords Call Tracking

The need to track calls is great, but it can be challenging. Google’s Call Extensions are great for getting top-level reporting on…

By John Lee · 19 Oct 2012

Industry

Expenses, Motorola Losses Eat Into Google’s $14.10 Billion Q3 Revenue

Google accidentally reported their earnings early today. This was the first quarter with full Motorola reporting and though core business revenue was…

By Miranda Miller · 18 Oct 2012

Industry

Google Q3 Financial Report Leaks Early, Halts Stock Trading

Google’s Q3 2012 earnings report was accidentally leaked early today when it appeared on the SEC website well ahead of its typical…

By Miranda Miller · 18 Oct 2012

Analytics

How to Focus on the Key Analytics Metrics

There are quite a few analytics solutions, so which one is the best and will increase your bottom line? KISSmetrics & Crazy…

By Eric Siu · 18 Oct 2012

Industry

Qihoo Search: Dead on Arrival?

Launched August 16, Qihoo Search was the latest search engine to hit China and became one of the largest traffic sources in…

By Michael Bonfils · 18 Oct 2012

Industry

SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

Search marketing professional organization SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002…

By Miranda Miller · 17 Oct 2012

PPC

Hardcore PPC Tactics at #Pubcon

The Hardcore PPC Tactics session at PubCon promised to share cutting edge PPC techniques and explain innovative PPC tactics that you can…

By Lisa Raehsler · 16 Oct 2012