Google.
Searcher Demographics – We Are What We Search
Whether it’s Google+ vs. Facebook, Android vs. iPhone, or Red Sox vs. Yankees, searcher demographics can be valuable for your business and brand. It’s one thing to quantify…
Google’s Big Expanded Sitelinks Officially Added to Search Results
Google’s 12-pack of large sitelinks, the SERP element that showcases popular sub-pages of major websites, is now official. The expanded sitelinks show…
New Google Browser Extension Helps You Find Related Web Content
Google has added a new free tool that lets you find related web content when you browse to select pages. The recommended…
Mathematician Pierre de Fermat Honored With Google Doodle
When you scroll over Google's latest Doodle honoring 17th century mathematician Pierre de Fermat there is a message that states "I have…
Google Analytics Tweaks Sessions and Image Referrals
Google has made two notable changes to Analytics: Session IDs are now calculated somewhat differently and referrals from Google Image Search now…
Google: AdWords Express Is NOT Sabotaging Organic Listings [Update]
Google's recently released local advertisement tool, AdWords Express, experienced a technical issue that made it seem users were having their ad displayed…
Google+ Public Shares Now in the SERP
Google is moving public posts from Google+ into its social search functionality. This move signals the beginning of Plus's graduation and may…
LinkedIn Tweaks Their Experimental Social Ads
LinkedIn has been experimenting with new social ad formats that tell users when members of their network follow a given advertiser. Unlike…
Google Makes Room for Thousands of New Googlers in California
Google is expanding its offices in Mountain View and Sunnyvale California, leasing additional space and even planning on re-constructing more dense offices.…
Using Data to Drive SEO Results
The data analytics process can be divided into three main phases: performance reporting, opportunity identification, and prioritization. This article will define those…
Users Respond to Google+ and Facebook Interfaces Nearly Identically [Study]
A study from Eye Track Shop trying to show whether Google+ ads have more or less potential than Facebook ads demonstrates how…
SEO Competitive Analysis – 2011 Edition
SEO competitive analysis today is different than just a few years ago. The main components you need to consider when compiling an…
Launch of Google+ Games Heats Up Social Gaming Battle With Facebook
Google+ has added its first 16 games. The good news for developers is that Google is only taking a 5 percent commission,…
Hey, Facebook: Not Liking the Group by Topic Feature or Seeing Strangers In My Top News Feed
Earlier this week Facebook rolled out a clunky “grouping” feature, which lumps together any mention of a topic (say Google, for example).…
FTC Investigation Narrows In on Specific Google Practices
The FTC antitrust probe examining Google has moved past the initial stages. The investigation will now seek evidence to back specific claims…
Successful SEO Tactics: On-Site Optimization
On-site optimization has long been a cornerstone in any organic search effort. Two important principles to remember are to optimize toward the…
Filthy Linking Nostalgia
Websites that have the most links rank more highly and are therefore discovered more often. And the more often they are discovered,…
5 Reasons Search Marketers Shouldn’t Discount Bing
Although Google still retains its overwhelming 2-to-1 lead, with Bing’s market share now exceeding the 30 percent mark (including powering Yahoo search),…
Who Uses Search Engines? 92% of Adult U.S. Internet Users [Study]
A survey from Pew Internet indicates that search engine usage is the top way people spend time online – 59 percent of…
Lost & Found: Ripoff Report Back in Google, But Would Your Website Be So Lucky?
Ripoff Report disappeared from Google's index on Tuesday. Although the site is now back in the index with all of its pages,…
5 Black Hat Attack Vulnerabilities & Defensive Strategies
As SEOs, we’re often asked to use services that are inherently unsafe and easily compromised. Get educated on five of the latest…
SEO & Webrings: Reinventing the ‘Link Wheel’?
Websites usually joined a webring to receive more traffic from related sites. Back in the day, webrings could be considered a search…
Google’s Large Double Column Sitelink Test Returns
A slew of reports in recent days indicate that Google is further experimenting with a new look that expands on sitelinks for…
Google+, Google Maps, YouTube Apps Get Update, Search App Leaks Early
Google has released new iterations of several major apps, including Google+, Google Maps, and YouTube. The Google Search app is also due…
Top Google Ranking Captures 18.2% of Clicks [Study]
A new study from Slingshot SEO re-examines the value of the top position in Google’s organic search results. Their estimates for the…
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