Google.
Can You Optimize for Google’s Search Quality Raters?
Much of what Google's human search quality raters are looking at reflects what real searchers look for when they visit a page. Surprisingly, raters report processing between 30…
Google Sets Up WiFi Opt-Out Option: Is It Enough?
In response to complaints from the European Union, Google now allows any router to be instantly opted out of the location-based tracking…
Doctor ‘Defamed’ on Ripoff Report, Sues Google
An Australian doctor has brought a defamation suit against Google over Ripoff Report listings claiming she stalked psychics. She contacted Google to…
Motorola Shareholders Overwhelmingly Approve Google Deal
Google acquisition of Motorola Mobility is stepping further toward finalization with the shareholder vote on the topic. Shareholders who voted supported the…
Google Facing Scrutiny Over Mortgage Scam Ads
The federal government has cracked down on mortgage scams that claimed they could lower payments through government-backed programs. As 85 such companies…
Google+ Adds Trends, Filtering to Search
Google's social network is quietly adding more advanced search options, including the ability to filter results by poster and browse through trending…
Yahoo Site Explorer Shuts Down Today: What Alternatives Are There?
With the demise of Yahoo Site Explorer, SEOs and online marketers are losing free access to the invaluable information it provided for…
Top 5 Considerations For International SEO
Extending your web presence globally can be challenging, especially without local resources at your disposal, but it can be done. Understanding the…
Google Checkout Becomes Part of Google Wallet
Google will combine its payment-oriented services. Google Checkout users will be prompted to migrate to Wallet on their next login, while webmasters…
Google’s Brin Donates $500K To Wikipedia
Google Co-Founder Sergey Brin donated $500,000 to Wikipedia this week during the company's annual fundraiser. If you have been to Wikipedia this…
Google Introduces Verbatim Searching
Google has added a tool that explicitly searches for exactly and only your search term. Verbatim search removes personalized, corrected, suggested, related,…
Yahoo Adds Recipe, Shopping, Entertainment Search Features
Yahoo is adding some new search options just in time for the holidays. Users can now do advanced searches for recipes, use…
More Details on Socl, Microsoft’s Social Discovery Platform
Details on Microsoft Socl, previously known as Tulalip, are surfacing. The site will be a content discovery platform with strong social elements…
Google Launches Music Store, Artist Hub, and More
Google's "These Go to 11" press conference marked the official launch of the Google Music program for U.S. users, opened the door…
Google+ Pages Launch Increases Traffic, But Brands Struggle to Find Followers
The launch of Google+ Pages increased traffic by 5 percent. Meanwhile, a new study says 61 percent of the world's top 100…
Louis Daguerre, Photography Inventor, Gets Google Doodle
The sepia-toned Google logo today honors the birthday of French inventor Louis Daguerre whose daguerreotype was the first successful form of modern…
Google Front & Center at SOPA Piracy Hearing
If passed SOPA would make search engines and hosting services block "rogue websites" on a judge's order. Opposed by Google, Facebook, Yahoo,…
Google Analytics Adds Mobile Metrics, Email Scheduling, PDF Exporting
Google announced that starting this week we will start to see mobile ad performance metrics in the new Google Analytics interface. A…
Trapit Discovery Engine Launches, on a ‘Collision Course with Google’
Trapit, a content discovery engine that learns your preferences and behaviors, has entered its open beta stage. While it doesn't strictly fall…
Using Social Media to Build Site Authority
One important part of building authority is paying attention to and doing your part to influence social metrics. You can do a…
Step-by-Step Guide to Managing Search Marketing in an Agency Environment
Seven basic steps to build a search marketing business. By maximizing efficiencies and minimizing human error, this process can help you focus…
Make Sure You Don’t Get the Black Friday Blues
A last minute Black Friday checklist for search marketers: beat the Google AdWords holiday rush, keep a backup evergreen ad in each…
Google Tests Third Party Management Tools for Google+ Pages
To compete with social networks, Google is partnering with Buddy Media, Context Optional, Hearsay Social, Hootsuite, Involver, and Vitrue to connect their…
ShopCity Files Antitrust Complaint Against Google
ShopCity – a site with SEO issues – has joined the list of companies who claim Google is unfairly demoting their content…
Google Product Ads Now Show 5 Products
Google announced an improvement to its Product Ads: the ability to show up to 5 different products at a time.This improvement will…
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