Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,712 articles
Latest in Google

Can You Identify Link Networks & Bad Neighborhoods?

Worried about getting links from (or linking out to) websites that might look suspicious? We aim to find out if it’s possible to identify bad link neighborhoods without…

By Rob Chant · 24 Aug 2012

Local

International SEO: Using XML Sitemaps hreflang= for Geotargeting? Beware of the Kinks

Using rel="alternate" hreflang="x" is supposed to tell Google which pages should appear to which searchers using x languages, and with regional variations…

By Nichola Stott · 24 Aug 2012

Mobile

YouTube Brings TrueView Ads to Mobile

YouTube's pay for engagement ad model, TrueView, is now available to target mobile devices via AdWords. Currently TrueView ads only work on…

By Jonathan Allen · 23 Aug 2012

PPC

New Google Ad Planner Will Exclude Domains Outside Google Network

Users are not impressed with Google’s announced Ad Planner changes. As of September 5, Google will no longer allow users to research…

By Miranda Miller · 23 Aug 2012

SEO

Organic vs. Paid Search Results: Organic Wins 94% of Time

Search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to 6 percent. That’s…

By Danny Goodwin · 23 Aug 2012

Social

How to Effectively Create a Google+ Following of 10,000 Engaged Fans

A few months ago, Fraser Cain shared how he took his blog from 0 to 3 million monthly visitors. What’s just as…

By Eric Siu · 23 Aug 2012

Social

PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press…

By Lisa Buyer · 23 Aug 2012

Industry

Google Offers Free & Discounted Wi-Fi at U.S. Malls, Airports

Google and Boingo Wireless are teaming up to offer free Wi-Fi at eight malls and discounted access in 16 major airports. Google’s…

By Miranda Miller · 22 Aug 2012

Industry

Google Will Remain Opera’s Default Search Engine Through 2014

Opera will continue using Google as its default search engine for its mobile and desktop web browser through August 2014. The firms…

By Dave Neal · 22 Aug 2012

SEO

Google Webmaster Tools Adds Search Query Alerts

Google Webmaster Tools now tells site administrators when sudden changes occur in impressions and clicks for top pages. The alert notifies webmasters…

By Miranda Miller · 22 Aug 2012

Industry

Failure to Comply: Judge Orders Google to Reveal Paid Media Relationships

Google has been given clarification and a deadline of Friday to comply with a U.S. judge's order to disclose any paid relationships…

By Lee Bell · 22 Aug 2012

Content

4 Ways to Fatten Up Your Affiliate Site

Attention affiliates: the keyword-rich domain name + perfect anchor text links formula is officially outdated. Here's how affiliates can update and fatten…

By Jeff Slipko · 22 Aug 2012

Analytics

Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

If every platform you have isn’t integrated and doesn’t work together on the promotion, you're missing out. This checklist will help you…

By Carrie Hill · 22 Aug 2012

SEO

Why 7 Search Results in Google Should be Your Brand New Lucky Number

A big change seems to be underway on Google, most likely designed to give brands more control of the search results associated…

By Danny Goodwin · 21 Aug 2012

SEO

2012 SEO Industry Survey Results Share Salaries, Tools, Tactics & More

Over one-third of SEOs spend over $1000/month on outsourcing and consulting, while more freelance SEOs fall in the

By Miranda Miller · 21 Aug 2012

Development

Getting Started With Semantic SEO

The semantic web is evolving quickly. Stay on top of the latest fundamental search engine platform change by reading up on the…

By Jiyan Wei · 21 Aug 2012

PPC

Segment AdWords Remarketing By Traffic Source

AdWords remarketing is incredibly accessible, but not incredibly sophisticated. Using remarketing in sophisticated ways can give fantastic results. Improve your results by…

By Alistair Dent · 21 Aug 2012

Local

Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

In the wake of news of Google’s acquisition of travel guides brand Frommer’s, consumer groups and FairSearch.org call on the FTC to…

By Miranda Miller · 21 Aug 2012

Mobile

Google Voice Search Rolls Out to 13 More Languages

The update adds Basque, Bulgarian, Catalan, European Portuguese, Finnish, Galician, Hungarian, Icelandic, Norwegian, Romanian, Serbian, Slovak and Swedish to the Google roster,…

By Dave Neal · 20 Aug 2012

Social

Google+ Now Has Custom URLs for Pages, Profiles

Google has only made the feature available to large brands and verified celebrities so far. Still, the feature that will soon be…

By Carly Page · 20 Aug 2012

Industry

Google Seeks Ban on iPhone, iPad in Patent Lawsuit

Google's Motorola Mobility division is reportedly claiming that Apple devices, including the iPhone and iPad, infringe seven of its patents, including location…

By Carly Page · 20 Aug 2012

Industry

Bing Grows Search Market Share, Google Repeats High, Yahoo Halts Slide

For the second straight month Bing saw its U.S. search engine market share on the rise. Meanwhile, Google held steady, duplicating its…

By Danny Goodwin · 20 Aug 2012

Development

Improper URLs: It’s Much More than Just a Page Name!

The process of creating a great URL doesn’t start at the end of the URL but at the beginning with the folder…

By Josh Mccoy · 20 Aug 2012

Video

Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

There are several important trends hidden in plain sight in comScore's U.S. Online Video Rankings. Over the past five years, online video…

By Greg Jarboe · 20 Aug 2012

Local

5 Reasons Small Business Should Love Local SEO

Many small business owners are still quite intimidated by online marketing. The rules change quickly and the barriers to entry can appear…

By Adam Stetzer · 17 Aug 2012

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