Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,717 articles
Latest in Google

Google Seeks Ban on iPhone, iPad in Patent Lawsuit

Google's Motorola Mobility division is reportedly claiming that Apple devices, including the iPhone and iPad, infringe seven of its patents, including location reminders, email notifications, video players and…

By Carly Page · 20 Aug 2012

Video

Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

There are several important trends hidden in plain sight in comScore's U.S. Online Video Rankings. Over the past five years, online video…

By Greg Jarboe · 20 Aug 2012

Local

5 Reasons Small Business Should Love Local SEO

Many small business owners are still quite intimidated by online marketing. The rules change quickly and the barriers to entry can appear…

By Adam Stetzer · 17 Aug 2012

PPC

Brag & Sell? Can You Increase Your Market Share by Bragging?

If you use your website to attract customers or clients who have never met you, your website isn’t a brochure/business card, it’s…

By David Jaeger · 17 Aug 2012

Industry

New York Times to Sell About.com: Google to Blame?

The New York Times is reportedly in talks to sell its Internet property About.com to one of its main competitors: Answer.com. So…

By Dave Davies · 16 Aug 2012

SEO

Non-Content Based Link Opportunities Are Often Missed

What do you do when you can't create endless amounts of "great content" in your niche? Here are a few linking strategies…

By Eric Ward · 16 Aug 2012

Events

Spotlight Keynote With Matt Cutts #SESSF

Google’s Distinguished Engineer Matt Cutts was the headline attraction this morning as SES San Francisco 2012 Day 2 kicked off. Cutts joined…

By Danny Goodwin · 15 Aug 2012

Analytics

4 Critical Metrics You Won’t Find in Google Analytics

Customer acquisition cost, average revenue per user, lifetime value, and churn are vital metrics for measuring the health of your business. You…

By Alex Cohen · 15 Aug 2012

Local

2013 Digital Strategy Best Practices for Your Business

Marketing automation tools already help brands maintain unified, clean sets of data that can be shared through many marketing channels. Huge strides…

By Jon Schepke · 15 Aug 2012

Industry

Google I’m Feeling Lucky Button Adds 8 New Options

Not feeling lucky? Maybe you’re feeling stellar? Maybe hungry or perhaps puzzled? Google has added a few new options to its I’m…

By Danny Goodwin · 14 Aug 2012

PPC

3 Ways to Begin Aligning Your PPC & SEO Strategies

Aligning your search strategies between paid and organic may not be easy. In the end, your consumer - and therefore your business…

By Jason Tabeling · 14 Aug 2012

Local

Yelp SEO Campaign Highlights 8 Local SEO Best Practices

Local SEO presents a number of unique challenges, not the least of which is getting a clear picture of how your website…

By Miranda Miller · 14 Aug 2012

Industry

Searchers Don’t Want Social in the SERPs, Prefer Bing’s Layout to Google’s [Study]

In identifying a lack of perspective on the layout choices of Google and Bing, we developed a methodology to extract the opinions…

By Nathan Safran · 14 Aug 2012

SEO

Google: Sites With More DMCA Takedown Requests Will Rank Lower in Search Results

Google has announced an update to its search ranking systems that will penalize sites that have been the target of numerous copyright…

By Shaun Nichols · 13 Aug 2012

Local

Geolocation Changes Google Keyword Rankings 69% of Time [Report]

Your website may rank for a keyword in the top 30 on Google in one location, but it may not rank for…

By Miranda Miller · 13 Aug 2012

SEO

How to Force Google to Recrawl Your Site

Want Google to recrawl your website ahead of schedule? With Submit to Index, you don’t have to wait for Googlebot to crawl…

By Ken Lyons · 13 Aug 2012

SEO

Why I Talk Most Folks Out of SEO Projects

Let’s all do our part by walking away from business that we shouldn’t take. Those SEO jobs where there is no real…

By Mark Jackson · 13 Aug 2012

Events

Learn from Leading Practitioners and Your Peers at SES San Francisco 2012

The changes in our industry have been fast and furious this year. Staying up-to-date has never been harder, or more essential. The…

By Laura Roth · 09 Aug 2012

Development

Extreme Negative SEO: Know Your Vulnerabilities

Most of the negative SEO chatter is about links. “If I get so many unnatural links, will I get a Google-y letter…

By Kristine Schachinger · 09 Aug 2012

Social

Google+ Report Card: Plus or Minus for SEOs, Users?

Google+ isn’t the most dominant platform, but it’s the most impactful for organic search traffic and measurement. The future of the Google+…

By Steve Beatty · 09 Aug 2012

SEO

Getting Ahead Of The Competition – An 8 Step Approach Using Share Of Voice

Understanding where your competitors are positioned in SEO important in today’s competitive landscape and essential to getting ahead in organic search and…

By Jim Yu · 09 Aug 2012

Industry

Gmail Messages to Appear in Google SERPs

Google has unveiled its latest search innovation – adding Gmail messages into search results. This is a trial which will let users…

By Madeline Bennett · 08 Aug 2012

PPC

Killer PPC Ads: The Fundamentals

Your ad is the PPC face to the world that shows who you are, what you sell, and how you want to…

By Lisa Raehsler · 08 Aug 2012

PPC

How to Find a PPC Niche & Attract Customers

Think you’re stuck with a not-so-great market or competitive environment? In search marketing, you often have a lot more control over those…

By Howard Jacobson · 08 Aug 2012

Mobile

Google: Olympics Fuel Mobile Search Surge

Olympic-related searches increased 10-fold in the first week of the Games, as people around the world kept up with results on the…

By Dan Worth · 08 Aug 2012

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