Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,712 articles
Latest in Google

Is Google Search Really Only 18.5% Organic Results?

Does the default "above the fold" area of a Google search result page contain only 18 percent “actual search results”? One author tries to make the case, though…

By Thom Craver · 05 Sep 2012

Analytics

Top 5 Micro-Conversions You Should Measure

Micro-conversions are goals, just like the ones you're currently measuring. But micro-conversions typically help build relationships with your site visitors – and…

By Thom Craver · 05 Sep 2012

PPC

Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

High quality feedback has three essential qualities, summarized in the acronym RAT: it’s relevant to the goal, actionable, and timely. PPC is…

By Howard Jacobson · 05 Sep 2012

Mobile

New Baidu Mobile Browser Takes Aim at Google, Apple

The browser seems to take Google Chrome's approach to web apps and the ability to watch video without having to download external…

By Lawrence Latif · 05 Sep 2012

Video

YouTube For B2B: Immediately Actionable Tactics to Boost Online Video Marketing

YouTube for B2B? A holistic program of steady, engaging, well-optimized content and methodical use of low cost YouTube ad units fan viral…

By Manny Rivas · 04 Sep 2012

SEO

Keeping Competitive Analysis Healthy

Whether you’re launching a new vertical or trying to dominate a small niche, analyzing your competitors is crucial. Healthy competitive analysis provides…

By Jennifer Van Iderstyne · 02 Sep 2012

Industry

Maria Montessori Google Doodle: How Montessori Education ‘Programmed’ Google’s Founders

Maria Montessori, the Italian educator best known for creating an educational model that essentially allows children freedom to learn and create independently,…

By Danny Goodwin · 31 Aug 2012

PPC

How to Create a Successful Global PPC Campaign

Traditional SEO through localization techniques can be slow to yield conversions. Pay-per-click campaigns can offer a quick and cost-effective way to break…

By Christian Arno · 31 Aug 2012

Industry

A Nexus 7 Ad? On Google’s Home Page? Blasphemy!

Apparently Google jumped the shark this week, punched some nuns in the face, and clubbed some baby seals by introducing an obtrusive…

By Danny Goodwin · 29 Aug 2012

Content

How to Create a Content Calendar to Correlate SEO Results

You want to create content that is relevant and interesting. Once all that hard work starts to show improved results, don’t let…

By Gareth Owen · 29 Aug 2012

PPC

Can Anyone Stop the Amazon SEM Machine?

If you’re spending money on search marketing to drive retail sales, chances are you’ve asked yourself whether you can even compete with…

By Gregg Hamilton · 29 Aug 2012

Industry

Google: Nearly 6 Million Requests to Remove Search Results This Month

Google received almost more than 5.6 million URL search removal requests in the last month, according to the latest update to Google's…

By Dan Worth · 28 Aug 2012

Industry

Didit Buys Inceptor to Co-Promote SEO, Shopping Feed Services

Did-it.com has acquired Inceptor and plans to incorporate the strengths of each brand’s technology and services into the other. The deal brings…

By Miranda Miller · 28 Aug 2012

SEO

How to Find Authority Websites & Get Links From Them

Authority links are not easy to get. Here are some tips on where you can find these elusive authorities, how to identify…

By Julie Joyce · 28 Aug 2012

PPC

Eliminating Ambiguity in PPC

In PPC, the context is in the mind of the searcher. When we search for something, we know what we mean, but…

By Melissa Mackey · 28 Aug 2012

Analytics

Big Data: An Introduction for Search Marketers

Big data applications systematically address perplexing questions at massive scale – continuously learning, adapting and improving. Early adopters will win big and…

By Raj De Datta · 28 Aug 2012

Social

Pinterest, Instagram, Niche Social Networks Global Market Share Grows

Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year. Research firm Experian…

By Miranda Miller · 27 Aug 2012

SEO

Exploring Google’s SEO Toolset

From gaining insight into how Google crawls and indexes your site, to getting notified of an outdated WordPress installation, here is some…

By Ben Goodsell · 27 Aug 2012

Content

Is Google Afraid of the Big Bad Wolfram?

Google is afraid. Afraid that its crown as king of search will be stolen by a new breed of voice-led search engines…

By Simon Penson · 27 Aug 2012

Video

YouTube TrueView Ads a Recipe for Success for BBQGuys

By keeping costs low with TrueView ads, the ShoppersChoice.com team has been able to purchase relevant, generic video keywords, which has raised…

By Greg Jarboe · 27 Aug 2012

Industry

Google Hiring Privacy Red Team

Google has begun hiring for a crack team of data experts – code named Red Team – to help resolve privacy complaints,…

By Alastair Stevenson · 27 Aug 2012

SEO

Bad Link Building Recovery After Google Penguin

For those who were hit by Google’s Penguin update, the situation is dire. The big question is, can you recover? Yes. But…

By Eric Enge · 26 Aug 2012

Industry

Google Allows Saved Search Settings Across Computers & Browsers

Signed-in Google search users can now save their search settings to their Google account. Saved search settings will allow users to save…

By Miranda Miller · 24 Aug 2012

Industry

Google Fighting German Publishers Over Copyright

Google is firing back at German lawmakers, who are bowing to the demands of major publishers with draft legislation that would make…

By Miranda Miller · 24 Aug 2012

SEO

How to Conduct a Technical SEO Site Audit

After you’ve completed your on-page SEO audit, it’s time to go deeper by conducting a technical site audit. Here’s how you can…

By Bob Tripathi · 24 Aug 2012

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