Google.
Crafting Your Ad For Google Organic
Compelling ad copy can be more important than getting each and every keyword in the title and description. Writing compelling ad copy will bring more traffic which results…
False Google Malware Warning Blocks Access to Tech News Websites
Google blocked access to some popular websites yesterday after falsely detecting malware in ads from the isocket ad network, angering its founder…
10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From
Full-blown, robust SEO audits are not necessary for every website. Lite SEO audits can yield important insights. And for small to medium…
6 Predictions for 2013: Search Marketing & Big Data Analytics
The search world is becoming more complex and customer-centric. In 2013 it will be even more challenging to break through the noise.…
Why Facebook Ads are Undervalued & How Advertisers Can Take Advantage
Facebook ads are of higher quality than the Google Display Network – and worth a lot more than advertisers are paying. If…
Google Search Market Share Slips as Bing & Yahoo Gain
Google couldn’t grow its record-breaking U.S. search market share beyond 67 percent in December, comScore reported. Meanwhile, Bing continued its incremental gains,…
Content, PPC & SEO: New Year, New Tricks
Business is cutthroat, and so too should be your marketing plan. Become adaptive, making content changes on the fly. Monitor, refine, and…
Small Business Social Media: 3 Tips to Get Started
Setting yourself up for success and having realistic expectations will start you on the path to a successful social media campaign. For…
How to Spot Bad Data Within Your PPC Campaigns & What to do About It
Bad performance data can be caused by technical glitches, seasonal fluctuations, other marketing channels, or natural disasters. Here’s how to spot trends…
How the Quality of Your Website Can Make or Break Your SEO Success
Providing a great user-experience is the key to obtaining first page search rankings and converting visitors into customers. A professional design, engaging…
Google Launches Zavers Digital Coupon Service
Google have launched a new digital coupon called Zavers. The coupon enables retailers and manufacturers to reward customers with coupons relevant to…
Scoutmob Adds Deals to Google’s Field Trip App
Scoutmob has partnered with Google’s Niantic Labs in order to integrate its free mobile deals with Field Trip, letting people receive offers,…
Measuring Content Success: 2013’s Key Data Challenge
Measuring how successfully you're spending your budget is difficult in the newly emerging content-led digital landscape. We examine some of the metrics…
SEO Revelations for 2013
The past 2 years have brought in a tremendous amount of change in the world of search, and 2013 will be no…
Will Europe Force Google to Change How it Displays Search Results?
Although Google escaped relatively unscathed from a U.S. antitrust investigation into its business practices by the FTC, Europe may bring a less…
Foundem Sues Google for Anti-Competitive Conduct
Foundem, a comparison search website that helped initiate a large-scale European Union anti-trust investigation against Google, has filed a lawsuit against Google,…
Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle
It can be easy to overcomplicate content strategy and keyword research. There’s lots of great ways you to create a content strategy,…
3 Ways B2B SEOs Can Keep on Winning in 2013
Instead of focusing on New Year’s resolutions, let’s look back at the things B2B SEOs did that were working in the past…
Search Retargeting Arrives on Facebook’s Advertising Exchange
The same tactics that make search marketing uniquely effective at capturing a user’s intent can now be deployed on Facebook. Here's a…
LinkedIn Now Has More Than 200 Million Members
Professional social networking site LinkedIn has announced a new milestone: more than 200 million members. By far, the United States boasts the…
SEO Link Building Best Practices for 2013: Interview with Neil Patel
Neil Patel, founder of KissMetrics, shares his thoughts on topics including post-Penguin SEO link building best practices, anchor text, social signals, misconceptions,…
Secrets to Writing Engaging Titles & Content for SEO
What makes a post engaging or popular? It all boils down to understanding your audience and why they are (or aren’t) reading…
SEO Salvage Operation: Saving Websites Hurt by Google Updates
Some of the exact elements that can elevate a site – content, links, and usability – can also cut it down. Minor…
Ecommerce SEO: Filtering and Segmentation
How can you make sure Google interprets your website’s information and technical SEO instructions the way you want it to while preserving…
London Underground Google Doodle Celebrates 150 Years of the Tube
The first underground electrically-operated railway made its debut 150 years ago today in London. To mark the occasion for searchers in the…
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