Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,712 articles
Latest in Google

Are Bing Ads Coming to Facebook?

A Facebook-Bing ads partnership would mean a lot more potential targeting options for Bing Ads advertisers. The ability to use a hybrid of information on searchers from Facebook…

By Marc Poirier · 24 Jan 2013

Social

Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

The potential for Facebook’s new Graph Search feature is huge. It is going to take some time (several months at the earliest)…

By Ben Straley · 23 Jan 2013

Industry

Google Earnings: 2012 Revenue of $50 Billion, Q4 Revenue of $14 Billion, CPCs Fall

Online search giant Google exceeded forecasters' expectations with reported revenues of $14.42 billion for the last quarter of 2012. This is an…

By Mary Lisbeth Damico · 23 Jan 2013

SEO

Author Rank, Popularity, Authority, Social, Ranking? What’s the Tie?

Now is the time to reach out to authoritative sites and individuals to establish relationships. Offer value. Make thoughtful comments. Present reasonable…

By Doc Sheldon · 23 Jan 2013

Industry

The Year in Search & Social Marketing: Highs & Lows of 2012

Everyone loves the thrill of victory and the agony of defeat. Let's take a trip down memory lane to review the winning…

By Lisa Raehsler · 23 Jan 2013

Industry

Google UK Search Market Share Dips to Lowest Level in 5 Years: 88%

Google controlled 88.35 percent of the search market in December, down from 89.12 percent the month before and down from 91.15 percent…

By Dan Worth · 23 Jan 2013

SEO

Google Rolling Out First Panda Refresh of 2013 Today

Beware the Panda. According to a tweet from the official @Google Twitter account this morning, a new data refresh is rolling out…

By Thom Craver · 22 Jan 2013

Industry

Google Chrome to Encrypt All Searches

Google's Chrome web browser sends search results from its Omnibox - the box used to type in URLs - to Google. Now…

By Lawrence Latif · 22 Jan 2013

Social

Social Media Link Building

Social media is all about relationship building and increasing visibility for your brand. We evaluate which networks/platforms have value and which don't,…

By Julie Joyce · 22 Jan 2013

SEO

SEO Reporting: How Much is Too Much?

SEO reporting can definitely drag on productivity, so where does one stop? Should you take a minimalist approach, keeping things actionable and…

By David Harry · 22 Jan 2013

PPC

3 Key Themes From Q4 Paid Search

Q4 2012 reports from Kenshoo, Marin, and Covario show strong volume, traffic, and conversions; mobile and tablet traffic levels hitting all-time highs,…

By Jason Tabeling · 22 Jan 2013

Content

Bloggers: Making Spammers by Avoiding Spam?

It’s easy to discount guest posting as a legitimate practice because of the scammers trying to manipulate the SERPs. This doesn’t mean…

By Jeriann Watkins · 22 Jan 2013

Industry

Google Celebrates Martin Luther King Jr. Day With Annual Doodle

As they have for the past 7 years, Google honored Dr. King with a new Doodle. Coloring the Google logo in a…

By Thom Craver · 21 Jan 2013

PPC

How the Gun Control Debate is Impacting Search Results

In the aftermath of the Sandy Hook shooting, overall interest and searches for gun control spiked greatly in December, results escalated to…

By Kerin Foster · 21 Jan 2013

SEO

On-Page Optimization for Multilingual Sites

On-page optimization is a crucial step in your multilingual SEO campaign. Here’s how spending a little extra time optimizing your keywords, organizing…

By Christian Arno · 21 Jan 2013

PPC

Google: 224 Million ‘Bad Ads’ Disabled in 2012

Once again, the Google AdWords team has reported on its continued efforts to eliminate bad AdWords ads. This year, they've released an…

By Thom Craver · 18 Jan 2013

Social

Bing Further Bolsters Social Results With 5x More Facebook Content

In the wake Facebook unveiling Graph Search, Bing is now adding more Facebook data into its social sidebar results. Bing has added…

By Thom Craver · 18 Jan 2013

SEO

7 In-House SEO Initiatives for 2013

Ready to nail down your day-to-day and big picture SEO to-do lists for the New Year? Make sure you prioritize the rel=author…

By Bob Tripathi · 18 Jan 2013

Mobile

Justifying Smartphone PPC Spend as Tablet Results Soar

Tablet ownership is growing month-on-month in the U.S., UK, and other markets. Various surveys show tablets are accounting for roughly 20 percent…

By Duncan Parry · 18 Jan 2013

PPC

Google Shopping: Why PLAs Aren’t So Bad for Merchants

While there are definitely some disadvantages to the new Google Shopping set up, there are some really amazing opportunities for merchants. Here…

By Mary Weinstein · 18 Jan 2013

Local

Google Debunks Dead Donkey Maps Image

Google released new images to prove that a donkey was not in fact taking a dirt nap after being run over by…

By Thom Craver · 17 Jan 2013

SEO

Crafting Your Ad For Google Organic

Compelling ad copy can be more important than getting each and every keyword in the title and description. Writing compelling ad copy…

By Dave Davies · 17 Jan 2013

Local

Local Business Calling; Is Google Further Monetizing Local?

Google is likely using its newly launched phone support for Google+ Local Pages listing verification to help secure its lock on the…

By Adam Dorfman · 17 Jan 2013

Industry

Hit the Ice in Google’s Playable Zamboni Doodle

Google's Doodle today celebrates Frank Zamboni, the creator of the standard in ice cleaning and resurfacing for ice rinks the world over.…

By Thom Craver · 16 Jan 2013

Industry

False Google Malware Warning Blocks Access to Tech News Websites

Google blocked access to some popular websites yesterday after falsely detecting malware in ads from the isocket ad network, angering its founder…

By Danny Goodwin · 16 Jan 2013

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