Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
SEO

Google’s New Structured Snippets Pull Facts Into a Page’s Search Results

This week Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying that in its…

By Jessica Lee · 24 Sep 2014

SEO

Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform…

By Glenn Gabe · 24 Sep 2014

PPC

Maximize Your Holiday Prep for Google Shopping

By understanding and internalizing the new features in Google Shopping, leading retailers can leapfrog their competition in PLA this holiday season.

By Dave Schwartz · 24 Sep 2014

Mobile

Responding to Device Changes in Google and Bing

Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within…

By Melissa Mackey · 23 Sep 2014

SEO

Links, FUD, and Webmaster Guidelines

There’s a lot of bad information floating around the Web pertaining to link-building. Even on the official Google webmaster forums. You owe…

By Chuck Price · 23 Sep 2014

PPC

Bing Ads Reveals Dynamic Sitelinks

Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions.

By Jessica Lee · 22 Sep 2014

Local

Centralizing Location Data: 3 Steps to Local SEO Success

National-local businesses with locations opening, closing or moving should take inventory of local business data and put processes in place to ensure…

By Adam Dorfman · 22 Sep 2014

Local

Google’s My Maps Upgrade Presents Opportunities for Local Search

Google's My Maps feature could help businesses drive in-person traffic by giving them a new tool to better market themselves to consumers…

By Ashley Zeckman · 18 Sep 2014

SEO

Amazon and Google: Friends, Enemies or Frenemies?

Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google…

By Yuyu Chen · 18 Sep 2014

SEO

Why Nofollow Links Could Become the Redheaded Stepchildren of SEO

Nofollow links can be great for traffic, but are they leading us down a dangerous path where we can't trust anything we…

By Julie Joyce · 18 Sep 2014