AdWords.
Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position
AdWords Call Metrics are now available to all advertisers in the US and Canada. The service auto-generates unique toll-free forwarding numbers to…
Google Tests Locked Search Box, New-Look Instant Previews
Apparently not content with its recent makeover, Google is testing a new search interface that locks the top navigation bar, search box,…
AdWords Adds Top vs. Side Reporting
To help AdWords users get more accurate feedback on how their ads are performing, Google is adding a new data table option…
Google Graduates AdWords Tablet Targeting
In a world where more and more users are accessing the web on the go, mobile targeting is more than sensible: it's…
How to Analyze Your PPC Ad Positions
On the surface, your average ad position is one of the most straightforward metrics you’ll find in AdWords. But trusting it too…
The PPC Test You Shouldn’t Run
PPC managers can be tempted to immediately try all the latest and greatest new features. It’s like a dessert table of delicious…
How to Acquire Demographic Insights from Your Remarketing Campaign
Create advertisements that are more successful, relevant, and personal by gaining a strong understanding of your target audience demographics. It’s critical to…
Google AdWords CTR Improves, Yahoo & Bing Both See PPC Spending Increase
A report from Marin Software examines search advertising trends over the last year. Notably, Google CTR is up while Google impressions are…
Exact Match Domains Can Double Clicks on PPC Ads
An appropriately written PPC advert is one key to success in search marketing, but how much does your domain name impact that…
How Inventory Feeds are Changing Paid Search Advertising
Retail paid search without keywords is here: one product can appear in up to three places, each with different messaging and presentation.…