AdWords.
Will Local Make up 70% of Mobile Ad Spending?
The local portion of the total mobile ad market is forecast to grow from $404 million to $2.8 billion, increasing its share…
Interest Category Targeting in Google AdWords
A long sought-after and powerful targeting mechanism is now available to all AdWords advertisers on the Google Display Network. Here's an overview…
21 Resources New Marketers Must Bookmark
It’s essential for marketers to stay abreast of developments and best practices in the search industry. Regularly reading articles, research, and news…
Google AdWords “Interests” Graduates
Google AdWords has graduated an experimental feature known as "Interests" to mainstream availability. The feature lets advertisers target users by their broader…
Ensure Your Success When Porting Campaigns from Google AdWords to Microsoft adCenter
The four biggest areas of concern when porting campaigns from AdWords to adCenter are bids, keyword status, modified broad match, and tracking…
U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms
Hotel brand managers need to issue much stricter brand guidelines to affiliates and channel partners. That's the message from a recent study…
Google AdWords Experiments with a Click Count Feature
Google is never short on AdWords experiments, running numerous format and placement experiments of varying sizes at any given time. One recent…
Google AdSense: The Greedy Billionaire 8-Year-Old
Despite its $2.5 billion contribution to the company coffers last year, Google's second largest revenue source still causes pushback from the online…
Boost Your CTR With These 5 PPC Ad Copy Strategies
Ad copy testing is critical to seizing a competitive advantage in PPC, but with an endless number of attributes to test it…
New Google Ads Expand Offers Arsenal
Google is trying their damndest to build an effective daily deal and offers service, but it's an uphill struggle. Google's recently added…